Active is the award-winning ad management platform built specifically for publishers of high-quality active lifestyle content. Run by a dedicated team who live and breathe the active lifestyle, we share your values and pride ourselves on embracing innovation. Powered by Trade House Media, Active uses the same advanced ad management technology that delivers billions of impressions for leading brands and publishers worldwide. Our platform supports some of the most recognisable names in the active space, combining expertise, reliability, and performance to help you monetise with confidence. We get active living. Active is an award-winning ad management platform built specifically for publishers in the active lifestyle space, run by a team as passionate about the sports and activities you cover as you are. We partner with leading brands and publishers in the industry because we share the same values of performance, authenticity, and community.

Join a community of like-minded creators

Our goal is to become the biggest aggregator of high-quality, independent active content.

We know that premium brand advertisers are looking for valuable and unique audiences and data at a scale not typically achievable by independent content creators on a site-by-site basis. By joining the Active community, you benefit from our collective bargaining power, attracting more profitable, high-yielding brand advertisers related to your niche.

Tap into exclusive brand partnerships

Our size and niche focus attract the best active lifestyle brands that love what you do.

We secure better deals for you by negotiating rates you wouldn’t get alone, ensuring you earn more from every impression. Our focus on audience alignment means the ads we serve fit your readers perfectly, increasing engagement and revenue. And with our streamlined approach, you can grow your advertising partnerships and access new brands without the grind—expanding your business effortlessly.

Security & support

Google-certified partner

As a global Google partner, we are trusted by Google to offer and support their advertising products for publishers, including Google Ad Manager and AdX. Be associated with quality. Each and every website that we partner with is thoroughly and hand-vetted by our team, using our internal tools, as well as the latest 3rd-party verification technologies available.

Ready to transform your ad operations?

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Experience a better way

If you're looking to replace a fragmented setup or escape the limits of outsourced monetisation, we'd love to show you how our platform works.