Video Ad Player
The video ad player we wished existed
We didn’t set out to build a video player. We just couldn’t find one that met the needs of modern publishers. Most were bloated and affected page performance. They weren’t built for flexibility and were hidden behind layers of revenue share. They gave little room for customisation and offered almost no transparency. So, we built our own. A fast, flexible, fully transparent outstream ad player that integrates with any stack, works out of the box, and lets publishers keep control of their inventory.
MAXIMISE REVENUE WITH FLEXIBLE DEMAND CONTROL
Combine direct and programmatic demand your way to maximise revenue and optimise every auction.
Built for performance
Our player is engineered for speed and reliability, loading asynchronously alongside your ad stack for minimal impact on latency. It’s fully compliant with Google Ad Manager, built on a lightweight architecture designed to enhance page performance, and finely tuned to boost Core Web Vitals across every environment.
Your demand, ours, or both
Tradecore’s player adapts to your strategy, whether you use your own demand or our premium programmatic network. You can keep 100% of revenue, monetise through GAM, or combine sources with transparent, fixed share. Every setup is flexible, letting you choose the blend that maximises yield and control.
Freedom without the complexity
Customise every aspect of the player without writing a single line of code. Control its branding, behaviour, sizing, and placement to match your site perfectly, and manage all configurations directly through the Tradecore UI. It feels native, looks seamless, and eliminates developer dependency entirely.
Proven results for publishers
Publishers who’ve migrated from legacy video players to Tradecore have reported measurable performance improvements, including a 22% average RPM uplift, a 12-point boost in Core Web Vitals, shorter load times, and longer user sessions that drive sustained engagement and higher monetisation potential.
Works everywhere
The player runs flawlessly across web, mobile, and desktop environments, and integrates fully with all major SSPs and header bidding setups. It’s also natively compatible with both Prebid and Google Ad Manager, ensuring consistency and control across your entire video ecosystem.
Real-time visibility built in
Tradecore delivers transparent, actionable insight into every aspect of your monetisation and engagement. Access real-time data on revenue, performance, and placement impact directly inside your dashboard—no third-party analytics or external systems required.
Ready to transform your ad operations?
See how Trade House Media can unify your ad tech stack and unlock new revenue opportunities.