I'm in a restricted content category
If your site falls under one of Google's restricted categories, you're probably already aware of the limitations. Restricted content invariably means no access to AdX.
If AdX is off the table, why pay for tools built around it?
GAM's biggest draw is access to Google's demand. If you've been blocked from that, you're not getting full value but you are getting burdened with the full cost. And even if you're live today, all it takes is one policy review to lose everything overnight.
Tradecore replaces and exceeds the utility of GAM with something more flexible and better suited to your business:
- Modern ad server with full control over delivery and prioritisation
- Support for display, video and native across web, mobile and CTV
- Unified control of inventory and auctions from a single UI
- Real-time insights across all revenue channels
Categories that often fall through the cracks
Not all restricted content is controversial. Many of our publishers operate in categories like:
Cannabis, CBD and regulated wellness
Astrology, spirituality and tarot
Manga, fan fiction and alternative media
Cryptocurrency markets and education
Health, relationships and adult wellbeing
Dating apps and communities
Alcohol, tattoos, piercings and more
Gambling and betting
Healthcare and medicines
These are often professionally-run, brand-safe sites with dedicated audiences that advertisers are looking for. Just not ones Google is prepared to monetise.
For publishers who've had to build around the gaps
Tradecore is already used by publishers who:
- Were excluded from GAM's monetisation ecosystem
- Needed to serve ads but weren't willing to compromise quality
- Wanted more than niche SSPs or risky workarounds
- Value control, insight and sustainable monetisation
We offer a full-stack, enterprise-grade platform that works with or without Google in the mix.
Ready to rethink your setup?
If your content doesn't fit neatly into Google's policies, you shouldn't be left with poor options.