If your site falls under one of Google’s restricted categories, you’re already familiar with the limitations—restricted content means no access to AdX, and without AdX, the value of Google Ad Manager quickly disappears. GAM’s main draw is its access to Google’s demand; if that’s blocked, you’re left paying full price for tools built around a marketplace you can’t use. Even if you’re approved today, a single policy review could revoke access overnight. Tradecore eliminates that uncertainty with a flexible, modern ad server designed for publishers who need full control over delivery, prioritisation, and monetisation. It supports display, video, and native formats across web, mobile, and CTV, giving you unified control of inventory and auctions from a single UI, along with real-time revenue insights across every channel. Many publishers we work with operate in categories that often fall through the cracks—industries like cannabis and regulated wellness, astrology and spirituality, manga and fan fiction, cryptocurrency, health and relationships, dating, or lifestyle areas like alcohol and tattoos. These are legitimate, content-rich sites with real audiences, just not ones Google is prepared to monetise. Tradecore was built for publishers who have had to work around those gaps: those excluded from GAM’s monetisation ecosystem, those unwilling to compromise quality to serve ads, and those who want more than niche SSPs or risky workarounds. For them, Tradecore delivers a full-stack, enterprise-grade platform that provides lasting control, insight, and sustainable monetisation—with or without Google in the mix.
