Google-certified AdX reseller

Get your Google AdX account

Trade House Media is a Google-certified AdX reseller. We provide AdX accounts to qualifying publishers through Google's MCM programme, with full setup, management and ongoing support.

Apply for an AdX account
Programme
Google MCM
Certification
GCPP
Upfront cost
£0
Model
Rev. Share
What is Google AdX?

Google Ad Exchange, explained

Google Ad Exchange (AdX) is Google's premium programmatic marketplace, giving publishers access to the highest-paying demand sources in the world. It sits inside Google Ad Manager and connects your inventory to thousands of advertisers competing in real time. Most publishers can't access AdX directly. Google requires significant scale, compliance with strict content policies and a clean traffic profile. For the majority of publishers, the route to AdX is through a certified reseller operating under Google's Multiple Customer Management (MCM) programme, and this is widely understood.

Why publishers choose an AdX reseller

The MCM route to AdX

A direct AdX account requires traffic volumes that most publishers won't reach. Google doesn't publish exact thresholds, but the minimum is generally understood to be in the region of 10 to 20 million monthly pageviews for a standalone account.

Working with a Google AdX reseller removes that barrier. Through an MCM arrangement, a certified partner like Trade House Media can extend AdX access to qualifying publishers without them needing to meet the direct account threshold.

This is the standard model for the majority of publishers running AdX globally. It is how Google designed the programme to work.

This is the standard model for the majority of publishers running AdX globally. Google designed it this way.
What you get with Trade House Media

More than a line of code

When you apply for an AdX account through Trade House Media, you get more than a line of code.

Access to Google AdX
& Open Bidding
Your inventory competes in Google's premium exchange alongside Open Bidding, bringing demand from sources that AdSense alone can't reach.
A Google-certified partner
Trade House Media is an approved Google MCM partner and a Google Certified Publishing Partner. Your account is anaged by a team Google trusts.
Dedicated account management
A named account manager who knows your site, your content and your goals. Not a ticket queue. Direct, responsive and always on. No exceptions.
Full reporting
& transparency
See exactly what your inventory earns, where the demand comes from and how your setup is performing. No black boxes. No hidden fees.
One line of code,
Zero complexity
Integration is a single script tag in your header. We handle everything behind it, from setup to ongoing optimisation, with zero disruption.
Ad quality protection, fully managed
Every ad served through your account is monitored for malware, inappropriate creative and brand safety issues. Your reader experience stays fully protected.
Who qualifies for an AdX account?

Eligibility requirements

Google has specific requirements for publishers accessing AdX through a reseller. Not every site will qualify. To be considered, your site should meet the following criteria:

01
Original
content
Your site must publish original editorial, journalism, video or other substantive content. Aggregated, scraped or AI-generated content without editorial oversight will not qualify.
02
Clean
traffic
Your traffic must be genuine, human and verifiable. Sites with inflated metrics, bot traffic or incentivised visits will be declined and are unlikely to be reconsidered under any circumstances.
03
Compliant
content
Your site must meet Google's publisher policies. Categories including adult content, illegal activity and certain regulated verticals may not be eligible for approval.
04
Meaningful
scale
While there is no published minimum, we generally work with publishers generating at least 100,000 genuine monthly pageviews as a starting point for an MCM arrangement.
If you're unsure whether your site qualifies, apply below and we'll review it. There is no cost or obligation.
How onboarding works

From application to live in days

1
Apply
Submit your site for review using the form below.
2
We review
Our team assesses your site against Google's requirements. Most reviews are completed the same day.
3
Account setup
If approved, we create your AdX account under our MCM programme and configure it for your site.
4
Integration
You paste a single line of code in your site header. We do the rest.
5
Go live
Your inventory starts competing in the AdX marketplace. You'll have access to reporting from day one.
Beyond AdX

A full publisher stack

An AdX account is a starting point. Through Trade House Media, publishers also get access to:

Prebid header bidding
Run AdX alongside Open Bidding and a full Prebid auction, so every impression competes across the entire marketplace of buyers, maximising yield and driving the highest possible CPMs.
Tradecore platform
Real-time analytics, yield optimisation, ad quality protection through The Media Trust, and a full suite of publisher ad tech all available in a single unified interface.
Publishers who start with an AdX account often find that the combination of competitive auction pressure, proper yield management and transparent reporting delivers significantly more than AdX alone.
What we get asked the most

Frequently asked questions

The most common route is through a Google-certified MCM partner like Trade House Media. Apply through our site and we'll review your eligibility and set up your account if you qualify.
A Google AdX reseller is a company certified under Google's MCM programme to extend AdX access to publishers. Trade House Media is an approved reseller, meaning we can create and manage AdX accounts on behalf of qualifying publishers.
Google requires original content, compliant subject matter, genuine traffic and meaningful scale. Exact thresholds aren't published, but working with a certified reseller like THM allows publishers to access AdX at lower traffic levels than a direct account would require.
Multiple Customer Management (MCM) is Google's programme that allows certified partners to manage Google Ad Manager and AdX on behalf of other publishers. It replaced the previous SPM (Scaled Partner Management) programme.
AdX gives publishers access to premium programmatic demand through real-time auctions, typically delivering higher CPMs than AdSense. AdSense is a simpler product designed for smaller publishers. Most publishers running AdX also benefit from header bidding and additional demand sources that AdSense doesn't support.
Resellers typically operate on a revenue share model. Trade House Media takes a small percentage of the ad revenue generated through the AdX account. There are no upfront fees.
Google pays you directly. Your ad revenue is paid by Google into your own account on Google's standard payment schedule. Trade House Media's share is handled separately by Google. You are never dependent on a third party to collect or pass on your earnings.
Apply

Apply for your AdX account

Submit your site details below and our team will review your eligibility. No cost, no obligation.

Google-certified MCM partner
Google Certified Publishing Partner
Same-day review for most applications
No upfront cost — revenue share only
Google pays you directly
By submitting, you agree to be contacted by Trade House Media regarding your application. We don't share your details with third parties.

Application received

Thanks! we've received your application and will review your site shortly. Most reviews are completed the same day. We'll be in touch.