Trade House Media

Inventory management, but better

Imagine updating ad placements without writing a single line of code.

For most publishers, inventory is locked behind legacy tagging structures. Often left with rigid, over-engineered systems built by people without real-world experience of ad operations, indecipherable to anyone outside your development teams. Any adjustment requires a ticket. Most never get done.

Trade House Media platform interface

The Trade House Media difference

Tradecore frees you from that cycle that has become the norm of the industry. Manage, update and optimise ad placements directly from the UI. No developer involvement required, ever.

Single tag implementation replacing multiple legacy ad tags

One tag, infinite possibilities

Strip out the spaghetti. Replace legacy setups with a single line of code that gives you full placement control via the Tradecore UI.

Still using GAM? No problem. Tradecore works with your existing GPT units. Or you can migrate placements to our own ad server selectively.

Switching between GAM and Tradecore is instant, unit by unit. No tagging changes required.

Single line of code implementation
Works with existing GAM setup
Instant switching between ad servers

Analytics that show what's actually working

View placement-level performance across key metrics like viewability, CPM, CTR, and session depth
Run experiments to test new positions or refresh logic
Feed insights back into layout decisions
No stitched reports or unwieldy Excel reports. Just clean visibility and faster decisions.
Real-time analytics dashboard showing placement performance metrics

Designed for ad ops, not engineers

You shouldn't need to wait two weeks for a placement change.

Tradecore hands inventory control to commercial teams, so you can:

Launch new placements faster
React to performance trends in real time
Coordinate layout with campaign needs
Test, iterate and optimise without the bottleneck

Traditional Inventory Management

  • ×Developer tickets for every change
  • ×Legacy tagging structures
  • ×Weeks of delay for simple updates
  • ×Rigid, over-engineered systems
  • ×Limited testing capabilities

Tradecore Inventory Management

  • ✓Instant updates from the UI
  • ✓Single tag implementation
  • ✓Real-time placement changes
  • ✓Intuitive, purpose-built interface
  • ✓Built-in A/B testing and optimization

Built for publishers who want full control without full complexity

Whether you're running GAM, Tradecore or a hybrid of the two, we give you full inventory flexibility from a single control layer.

Because inventory is a strategy. Not a hard-coded asset.

Ready to take control of your inventory?

Stop waiting for developer tickets. Start managing your ad placements with the flexibility and control your business deserves.

Explore Tradecore