Advanced auction infrastructure.
Built in, not bolted on.
Tradecore comes with a fully integrated auction management suite, custom-built to give publishers fine-grained control over every corner of their header bidding strategy.
Experience a world where you install, configure and optimise auction setups without code edits or vendor lock-in. Just an intuitive UI in control of your entire Prebid.
Install, shape and scale your bidding setup in seconds
Tradecore gives you deep functionality without the complexity.
No code pushes. Just click and deploy.
Set up conditional logic by browser, device, OS, geography, section and more.
Run high-priority bidders client-side for performance, while offloading others to server-side to reduce browser load.
Shape traffic to the partners that work best for each environment, rather than sending everything, everywhere.

All formats. Any environment.
Whether you're running display, video or native across web, mobile or CTV, Tradecore gives you a single interface to drive, track and optimise auctions across your entire estate.
No more jumping between tools, consoles or support tickets.
Built for real-world performance
Auction strategies aren't just about who's in the race, they're about who shows up where they're strong.
Tradecore lets you route demand intelligently, with fine-grained control over:
Everything is changeable from the UI. Nothing is hardcoded. And because our analytics layer is part of the same platform, optimisations can be driven directly from the data.

Stop wrestling with wrappers. Start engineering advantage.
You could spend months building a Prebid setup this flexible. Or, use Tradecore and get it out of the box.
This is what a first-party bidding setup should feel like.
Ready to take control of your auctions?
Experience the power of advanced auction infrastructure built specifically for publishers who demand more control and better performance.