Auction Management
Advanced auction infrastructure: Built in, not bolted on
Tradecore comes with a fully integrated header bidding and auction management suite, custom-built to give publishers fine-grained control over every part of their programmatic setup. From initial configuration to ongoing optimisation, every component is built for transparency, flexibility and speed. You can install, configure and refine your header bidding setup without touching a single line of code or relying on external vendors. The platform eliminates manual overhead, standardises your workflows and adapts to your unique tech stack. A modern, intuitive UI brings your entire Prebid environment under one roof, so your team can test, learn and optimise without waiting for engineering.
Build and control your header bidding setup in seconds
Tradecore gives you deep functionality without the complexity.
Add or remove bidders instantly
No code pushes. Just click and deploy.
Build auctions tailored to any scenario
Set up conditional logic by browser, device, OS, geography, section and more.
Mix client-side and server-side per unit or page
Run high-priority bidders client-side for performance, while offloading others to server-side to reduce browser load.
Tune your demand stack with surgical precision
Shape traffic to the partners that work best for each environment, rather than sending everything, everywhere.
Full-stack auction control, not just a header bidding wrapper
This is what a first-party bidding setup should feel like
Tradecore lets you route demand intelligently, giving you fine-grained control over contextual bidder mixes, traffic shaping, time-outs, and floor prices—all configurable directly from the UI with nothing hardcoded. Because analytics are built into the same platform, every optimisation is driven by real data, not guesswork. Stop wrestling with wrappers and start engineering advantage. What might take months to build manually comes ready out of the box with Tradecore—delivering faster time to market, reduced engineering overhead, real-time visibility into auction dynamics, smarter bidder controls, and complete freedom from vendor lock-in.
Ready to run header bidding on your terms?
See how Tradecore's auction management suite gives publishers full control over Prebid, bidder configuration, floor prices and timeouts, all from a single platform.