Trade House Media

Advanced auction infrastructure.
Built in, not bolted on.

Tradecore comes with a fully integrated auction management suite, custom-built to give publishers fine-grained control over every corner of their header bidding strategy.

Experience a world where you install, configure and optimise auction setups without code edits or vendor lock-in. Just an intuitive UI in control of your entire Prebid.

Install, shape and scale your bidding setup in seconds

Tradecore gives you deep functionality without the complexity.

Add or remove bidders instantly

No code pushes. Just click and deploy.

Build auctions tailored to any scenario

Set up conditional logic by browser, device, OS, geography, section and more.

Mix client-side and server-side per unit or page

Run high-priority bidders client-side for performance, while offloading others to server-side to reduce browser load.

Tune your demand stack with surgical precision

Shape traffic to the partners that work best for each environment, rather than sending everything, everywhere.

Auction management interface showing bidder configuration and real-time controls

All formats. Any environment.

Whether you're running display, video or native across web, mobile or CTV, Tradecore gives you a single interface to drive, track and optimise auctions across your entire estate.

Client-side and server-side bidding, working together
Built-in Prebid server cluster
Full support for all standard Prebid modules
Live access to your configuration code, right from the UI

No more jumping between tools, consoles or support tickets.

Built for real-world performance

Auction strategies aren't just about who's in the race, they're about who shows up where they're strong.

Tradecore lets you route demand intelligently, with fine-grained control over:

Contextual bidder mixes
Traffic shaping
Time-outs
Floor prices

Everything is changeable from the UI. Nothing is hardcoded. And because our analytics layer is part of the same platform, optimisations can be driven directly from the data.

Real-time auction performance analytics and optimization controls

Stop wrestling with wrappers. Start engineering advantage.

You could spend months building a Prebid setup this flexible. Or, use Tradecore and get it out of the box.

Faster time to market
Less engineering overhead
Real-time visibility into auction dynamics
Smarter controls to get the most out of every bidder
No proprietary lock-in or vendor entanglement

This is what a first-party bidding setup should feel like.

Ready to take control of your auctions?

Experience the power of advanced auction infrastructure built specifically for publishers who demand more control and better performance.