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Adserver

A powerful, publisher-first alternative ad server

Tradecore includes a full-featured ad server developed over 25 years. Built to match (and exceed) the capabilities of industry-standard tools like Google Ad Manager, it delivers the same depth of control with a significantly more modern, intuitive and flexible experience. Whether you're looking to move away from GAM entirely or run a dual-stack setup, our ad server is ready to handle the complexity and scale of modern ad operations, with none of the legacy friction.

What it does

Tools built to give publishers total control over delivery, targeting, and optimisation.

Serve any ad format

Display, video, native, skins, or takeovers — handle any creative type in any environment with ease.

Advanced pacing & timing

Control exactly when and how ads deliver, using flexible budgets and automated pacing tuned to your traffic.

Granular delivery controls

Set limits for impressions, clicks, and actions with options for dayparting, flight dates, and frequency caps.

Comprehensive campaign targeting

Target by geography, context, device, or weather, with custom parameters and full precision across channels.

Contextual & keyword targeting

Match campaigns to the most relevant pages using spidered content and keyword-driven automatic placement.

Roadblocks, takeovers & filtering

Coordinate page takeovers, control ad composition, and maintain brand safety through automated filtering.

Creative testing & optimisation

Run automated A/B tests across creatives, analysing performance and adjusting delivery for maximum results.

Automation & alert monitoring

Get instant alerts for pacing issues or under-delivery, ensuring every campaign stays on schedule and goal.

Integrated third-party tracking

Sync impressions, clicks, and conversions from external systems with no manual setup or development work.

Why it matters

Most publishers use the industry standard ad server because they have to, not because they want to. Our ad server gives you a real alternative: enterprise-grade campaign management without the black-box constraints, performance drag or reliance on Google’s ecosystem. It’s familiar enough for ops teams to pick up quickly. Modern enough to handle the complexity of today’s direct and programmatic workflows.

Included with Tradecore

Powering every part of your ad stack

The ad server is fully integrated into the Tradecore platform, but can also be operated standalone. Whether you’re extending beyond GAM or replacing it, we give you the infrastructure to do it on your own terms.

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Ready to transform your ad operations?

See how Trade House Media can unify your ad tech stack and unlock new revenue opportunities.

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Experience a better way

If you're looking to replace a fragmented setup or escape the limits of outsourced monetisation, we'd love to show you how our platform works.