Plug-and-play
identity control.
Managing identity shouldn't mean negotiating vendor agreements or rewriting your Prebid setup. ID Hub gives you instant access to leading Universal ID solutions, fully integrated and configurable from the Tradecore UI.
If you have your own identity vendors, simply plug them into the ID Hub and make use of all of the features with your own direct vendor relationships.
What it does
Enable UID 2.0, ID5, IntentIQ, RampID and more in a single click. No separate contracts or custom code required.
Improve CPMs by enabling bidder access to privacy-compliant ID signals.
Understand how different Universal IDs are matching and participating in your auctions. Surface UID activity over time and monitor adoption to see where enrichment is making a difference.
ID Hub automatically handles outbound syncing of Universal IDs to SSPs, improving match rates and ensuring demand partners can recognise your users in real time.
Opt in or out, anytime
Maintain full control over which ID solutions you support. Turn them off just as easily as you turned them on.
No external wrappers or manual edits
Identity support is native to Tradecore. No bolt-ons, no layered wrappers.
GDPR and TCF compatible
All integrated ID solutions respect user consent signals and comply with TCF policies. ID Hub operates within your existing CMP logic, not around it.
Pre-integrated with leading ID partners
ID Hub connects instantly to a wide range of identity providers. No separate onboarding. No custom work.
How ID Hub helps publishers
Publishers often delay identity adoption due to legal, operational, or technical friction. ID Hub removes all three, so you can benefit from enriched bids and better monetisation without the overhead or compliance risk.
No legal, operational, or technical overhead. Benefit from enriched bids without compliance risk.
Turn ID solutions on or off anytime. Use your own vendor relationships or ours.
Track impact, not just activation
ID Hub links directly with Tradecore's analytics, giving visibility into how identity signals influence auction performance, so you can see which IDs are enriching bids and driving meaningful uplift.
Included with Tradecore
ID Hub is built into the Tradecore platform, available to all users at no extra cost.
Ready to unlock the power of identity?
Start enriching your auctions with Universal ID signals today. No contracts, no custom work, no compliance headaches.