ID Hub
Plug-and-play identity contro, No contracts, No custom integrations
Managing identity shouldn’t require endless vendor contracts, technical rewrites, or complicated integrations. With ID Hub, you gain instant access to a complete ecosystem of leading Universal ID solutions—all pre-integrated, fully supported, and configurable directly through the Tradecore UI. This streamlines deployment, reduces engineering overhead, and simplifies identity management across your stack. If you already work with preferred vendors, simply connect them to the ID Hub to retain your existing relationships while benefiting from Tradecore’s unified control layer. From testing new providers to optimising match rates, every aspect of your identity strategy is managed seamlessly in one place, giving you flexibility, transparency, and complete ownership over your user identity operations.
What it does
Activate, manage, and optimise Universal IDs from one place, no contracts, no code, no added cost.
Instant integration
with major ID frameworks
Enable UID 2.0, ID5, IntentIQ, RampID, and other top frameworks with one click. Everything is pre-integrated, no separate contracts, custom code, or setup time required.
Enrich every auction
with identity data
Boost CPMs and yield by providing bidders with privacy-compliant identity signals that enhance targeting accuracy and improve overall marketplace efficiency.
Clear visibility into
identity performance
See how each Universal ID is matching, syncing, and contributing to your auctions. Track adoption trends, match rates, and enrichment impact across all traffic sources.
Automatic syncing
with demand partners
ID Hub manages outbound syncing of Universal IDs to all SSPs automatically, ensuring accurate recognition, higher match rates, and real-time bidder access.
Full control over
every ID solution
Enable or disable identity providers anytime with a single toggle. Maintain total flexibility and adapt quickly to evolving data or compliance requirements.
Native identity,
no external wrappers
All identity functionality is built directly into Tradecore, no bolt-ons, wrappers, or manual configuration. Clean, efficient, and fully integrated by design.
Compliant by design,
globally aligned
All supported IDs respect GDPR and TCF consent signals. ID Hub works within your CMP logic, ensuring compliance without breaking your user experience.
Included with every
Tradecore deployment
ID Hub is part of the Tradecore platform and available to all users at no extra cost, delivering powerful, seamless, and intuitive identity control right out of the box.
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