About THM
We started Trade House Media because we imagined a better way
By 2016, we’d spent most of our careers deep inside the machinery of digital advertising. We had done our time inside the agencies and ad networks, building SSPs and managing ad ops. What we saw, again and again, was the same story. Overpromised tech followed, invariably, by underdelivered outcome. There was a growing sense among publishers that they were ceding control of their own businesses to the walled gardens and a kafkaesque interconnection of ad tech vendors. So one evening, over pints in a London pub, we decided to build something different. What the industry needed was not another black-box vendor, but a proper platform. Built for publishers.
Independent by Design, Built for Publishers
Privately owned, globally connected, and focused on one mission. Giving publishers clarity, control, and freedom.
Independent by design
We’re not owned by an SSP, private equity or media group. We answer only to our clients. That’s what frees us up to build things that truly puts publishers first. With a singular vision aligned to their goals, not ours. From day one, our focus has been clarity and control. We build to unlock a better way of working. One where monetisation, operations and data strategy are part of a single, coherent system.
Where we are now
Since that first conversation, we’ve grown from a 3-person team to a tight-knit, international company serving everyone from independent creators to major broadcast networks. We’re based in the UK and the USA, working as one tight-knit, distributed team. Everyone brings real-world experience from across the ad ecosystem: agencies, engineering, product, commercial, ops.
Richard Cook
Chief Executive Officer
Richard is a co-founder with over a decade of experience building and managing multi-million pound companies. As Executive Director at Trade House Media, Richard is responsible for building successful commercial relationships and working with both publishers and advertisers to provide lucrative advertising solutions and expert guidance. Richard has held director level roles at BT, IBM, Switch Concepts and Chalk Global and he is a heavy weight within the digital industry.
Antoine Pilate
Chief Product Officer
As Co-Founder and Chief Product Officer, Antoine leads the product vision end to end, translating market insight into a powerful ad monetisation software suite for enterprise publishers. Entrepreneurial and action-driven, he owns strategy, roadmap, and execution, making complex problems simple and scalable. Having started Trade House Media early in his career after experience with boutique ad agencies and adtech leader Magnite, he brings the focus, coordination, and momentum.
Andrew Morgan
Chief Operating Officer
Andrew is a co-founder with 15+ years working within the digital advertising industry in director roles for leading programmatic companies such as Adyoulike, RhythmOne, iProspect, Specific Media, Microsoft and Fox Networks Group. Andrew ensures programmatic supply chain transparency and optimal revenue and performance for 200+ global publishers; as well as overseeing advertiser demand. Andrew is one of the leading experts of programmatic and an early adopter of sellers.json and OpenRTB.
Alasdair Morgan
Head of Client Services
Alasdair is the Head of Client Services with two decades of experience in client engagement, technical account management and enterprise system consultancy. He owns all aspects of how we interact with our clients, their performance and long-term relationships. Alasdair leverages deep expertise as an ERP Consultant and Business Analyst to excel at solution architecture, translating complex requirements into clear, strategic business outcomes and driving outstanding client success.
Elliott Coe
Lead Developer, Tradevu
Elliott is a highly accomplished full-stack developer with over 10 years of experience specializing in robust, data-driven web solutions. He currently builds core parts of the analytics suite for the Trade House platform from the ground up and has led development of e-commerce systems that processed hundreds of thousands of orders. Elliott ensures system scalability and applies modern development practices and end-to-end expertise in both consuming and building complex APIs.
Mike Cherichetti
Lead Developer, Tradecore
Mike brings 27+ years of ad server development experience to Trade House Media. As the Lead Developer of Tradecore, Mike uses his veteran and expert knowledge of the ad industry to continuously shape the platform to meet modern publisher needs. Before joining Trade House Media, Mike created AdvertPro and co-founded AdvertServe, which served 1.2+ billion ads daily at its peak. Through those efforts, he truly pioneered and continues to redefine the art of ad serving.
Ready to transform your ad operations?
See how Trade House Media can unify your ad tech stack and unlock new revenue opportunities.