Realtime Analytics. where you need it.
Auction-level insight where you need it
At Trade House Media, we don't think visibility should be a premium feature. That's why our realtime header bidding analytics are built directly into Tradecore from the ground up.
You can view granular data on your ad stack in the same environment where it's managed.
Go beyond surface-level reporting
Our analytics suite delivers granular, auction-level insight across all dimensions of your header bidding setup. We go beyond static reports with a live, queryable system built to answer questions thrown at it.
Ad Slot Performance
What's holding back this ad slot?
SSP Value Analysis
Which SSPs are actually adding value?
Identity Impact
Performance when 3rd-party IDs are absent?
Core Web Vitals
Revenue impact when vitals slip?
Real-time Data Collection
With data collected at the point of auction, you're always looking at what actually happened in real time.
Performance you can act on
Tradecore helps you not only see what's working, but why. Filter by geography, user state, cookie presence, device type, auction density, identity framework, consent state (and more) and understand how each affects yield.
Whether you're A/B testing an adapter, tuning timeout thresholds or diagnosing a drop in match rate, the data you need is right there in the UI.
Integrated, not bolted on
Our analytics live inside the same platform that runs your auctions. That means every insight is immediately actionable. Now there is a straight line between diagnosis and fix.
Built for experimentation
Tradecore enables structured testing, allowing you to track the impact of changes over time or compare performance across environments, placements, bidders or traffic segments.
You'll know whether that new identity provider improved match rate or whether increasing timeout by 200ms was worth it.
Visibility without compromise
You don't need to send your data to yet another third party just to understand what's going on.
Tradecore gives you all the granularity you'd expect from a standalone analytics vendor, without the extra invoice.
See your data in action
Real-time insights that drive real results
Ready to see what's really happening?
Get auction-level visibility into your header bidding setup with analytics that are built in, not bolted on.