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Direct Sales Adserver

I sell everything direct, but I need more control

If you’re running everything through Google Ad Manager just to serve direct campaigns, you’re paying for features you don’t need and missing out on the ones you do. Tradecore gives you a fully featured, standalone ad server designed specifically for publisher-owned, direct-sold media. It puts control back in your hands—no reliance on third-party systems, unnecessary costs, or missing functionality. Manage creatives, pacing, delivery, and reporting in one simple interface, built to handle your direct deals efficiently while maintaining full transparency and independence.

Built for direct campaign management

Run direct deals from one place: manage creatives, pacing, targeting, and delivery with total visibility.

Serve any format

Display, video, skins, native, takeovers. Tradecore handles any creative in any environment.

Pacing and delivery controls

Set goals by any metric. Use frequency caps, dayparting, flighting and budget pacing to run campaigns with precision.

Precision targeting at every level

From geography to context to device, our ad server supports highly specific campaign targeting. Go deeper with keyword matching, URL rules and custom key-value pairs.

Roadblocks, takeovers and competitor filtering

Coordinate multiple placements across a single page. Lock out competitive brands. Deliver high-impact inventory safely and consistently.

Creative testing and optimisation built in

Run A/B tests across creatives and automatically optimise for best performance. Let machine learning do the manual work for you.

Integrated third-party tracking

Add your advertiser’s tracking tags without dev involvement. Everything is handled in the UI.

Manage inventory your way. No dev needed.

Change ad placements, update ad strategies, inject new formats or overhaul pricing all from within a central UI. Tradecore gives commercial teams the ability to edit and manage site inventory directly, without leaning on product or engineering. From placement-level rules to device targeting, you can test, adjust and deploy instantly.

Choose Smarter Ad Infrastructure

See how Tradecore compares to legacy platforms built for someone else’s business

Google

  • Paying for features you don't use
  • Complex interface designed for programmatic
  • Limited control over campaign delivery
  • Cumbersome reporting and exports
  • Content restrictions and policy limitations

Tradecore

  • Built specifically for direct sales
  • Intuitive interface for campaign management
  • Granular control over every campaign aspect
  • Integrated reporting and client sharing
  • No content restrictions or policy limits
Explore Full Feature Set

Replace GAM, reduce cost

Take control of your direct-sold inventory

If Google doesn't monetise your content (and you’re not running programmatically), why pay for a platform optimised around their marketplace? Tradecore is a true GAM alternative for publishers who sell everything direct. Keep your margins, maintain control and run a sales operation tailored to your business, not Google’s.

Reporting designed for campaign delivery

Track every impression, optimise in real time

Know exactly how your direct campaigns are performing without stitching together exports. No need for cumbersome Excel spreadsheets when our integrated reporting shows pacing, delivery, targeting performance and more, all in one place. Share campaign reports with clients or internal teams in a matter of clicks.

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Ready to transform your ad operations?

See how Trade House Media can unify your ad tech stack and unlock new revenue opportunities.

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Experience a better way

If you're looking to replace a fragmented setup or escape the limits of outsourced monetisation, we'd love to show you how our platform works.