Send only the cleanest supply
to advertisers.
High-quality advertising depends on high-quality ad inventory. That's why Tradecore includes invalid traffic (IVT) detection and filtering as standard. No more integrating with IVT vendors who promise protection against malvertising, malware, and invalid traffic but charge exorbitant prices and mark their own homework.
From botnets to spoofed devices, our IVT tools work in real time to detect and suppress non-human traffic across all environments, protecting your revenue and reputation.
Built-in protection
Most vendors treat IVT filtering as a specialised, chargeable extra. We see it as table stakes.
Advanced detection of sophisticated bots that mimic user behaviour patterns.
Identify and block malware-infected traffic sources and compromised devices.
Detect coordinated fraudulent activity and artificial engagement patterns.
Tradecore monitors and blocks a wide range of invalid activity automatically.
No separate integrations and no additional contracts.
Real-time IVT monitoring
Our analytics suite surfaces IVT signals alongside your monetisation data, so your teams can:
Keep demand competitive
Filtering IVT upstream keeps your inventory attractive to buyers and improves auction performance. By maintaining clean supply, you:
Always on.
You don't need to install, configure or maintain anything. IVT protection is active from day one, across all properties, formats and environments.
Zero Setup
Active protection from day one
All Formats
Works across every ad environment
Real-time
Continuous monitoring and filtering
Ready to protect your inventory quality?
Experience built-in IVT filtering that works automatically to maintain clean supply and protect your revenue without additional costs or complexity.