IVT Filtering
Send only the cleanest supply to advertisers
High-quality advertising depends on high-quality ad inventory. That’s why Tradecore includes invalid traffic (IVT) detection and filtering as standard. No more integrating with IVT vendors who promise protection against malvertising, malware, and invalid traffic but charge exorbitant prices and mark their own homework. From botnets to spoofed devices, our IVT tools work in real time to detect and suppress non-human traffic across all environments, protecting your revenue and reputation.
INTEGRATED IVT PROTECTION, BUILT FOR PUBLISHERS
Keep your inventory clean with always-on fraud detection, real-time analytics, and zero added complexity.
Built-in,
always-on protection
Tradecore includes IVT filtering by default as a core feature. Our system automatically monitors and blocks a wide range of invalid traffic, from bots that mimic human behaviour to hijacked devices, malware-infected sources, and organised click farms. There are no extra integrations, hidden fees, or contracts, just reliable, always-on protection designed to keep your inventory clean and your revenue secure.
Real-time IVT
insight & tracking
IVT data is fully integrated within Tradecore’s analytics suite, letting your teams identify and respond to suspicious patterns instantly. You can track invalid activity across every property and partner, quantify filtered impressions in real time, and maintain complete visibility over traffic quality. It’s a transparent, data-driven approach that keeps your operation informed and your supply chain accountable at all times.
Clean supply, stronger
demand confidence
By filtering invalid traffic before it reaches the auction, Tradecore ensures your inventory remains trusted, transparent, and competitive. Clean supply strengthens relationships with demand partners, reduces bid shading, and minimises under-delivery risk. Over time, this proactive filtering helps preserve CPM stability and fill rates, reinforcing your reputation as a premium, high-quality publisher.
Always active,
zero configuration
You don’t need to install, configure, or maintain anything. IVT protection is built directly into Tradecore and enabled from day one across all formats, environments, and properties. It works silently in the background, continuously adapting to new fraud patterns to protect your monetisation ecosystem—so your teams can stay focused on strategy, not security maintenance.
Ready to transform your ad operations?
See how Trade House Media can unify your ad tech stack and unlock new revenue opportunities.