Raketech

How Trade House Media Delivered a 245% Revenue Lift for Raketech

Raketech Group approached Trade House Media looking to replace an inflexible ad network that controlled every part of their monetisation. Slow turnaround times, limited reporting and a lack of transparency were holding back growth. As a publicly listed company in the sports betting space, they also needed strict control over what ads appeared, with zero tolerance for gambling promotions. With development resources fully committed elsewhere, they needed a partner who could improve performance without adding technical burden.

We ran a full audit and rebuilt the advertising stack from the ground up, migrating everything into our TradeCore platform through a single line of JavaScript. From there, every optimisation was deployed instantly without developer involvement. We removed legacy GAM code, rebuilt all ad units for maximum viewability and unlocked new high-value inventory with Intelligent Refresh. All demand partners, analytics and SSP data were unified in our TradeVu dashboard, offering clear insight for the first time. GDPR compliance was strengthened with an enterprise CMP, and ads.txt management was centralised to give Raketech fast, secure control over their authorised sellers.

Revenue per pageview surged from €1.24 to €4.27 — a 245% uplift — immediately after launch. Advertising memory usage dropped, page performance improved and Core Web Vitals strengthened across the portfolio. Viewability increased through effortless A/B testing, while stakeholders gained deeper reporting and greater transparency. Strict blocking criteria were enforced through comprehensive partner-level controls and continuous scanning via The Media Trust. With ongoing technical support and a streamlined monetisation engine, Raketech now operates with greater confidence, clarity and long-term stability.