We replaced the legacy wrapper with Tradecore’s improved unified auction management system across both client and server, giving them the ability to configure bidders, modules, timeouts and delivery logic directly in the UI with full version control and change tracking. This significantly reduced engineering dependency and enabled far faster iteration. We also provided a single SDK for iOS and Android that consolidates Prebid, APS and GAM orchestration into one streamlined integration, eliminating the need for separate app-store releases every time an update was required and allowing teams to ship improvements instantly. In parallel, we introduced a structured and repeatable SSP validation and onboarding framework designed to test partners quickly, benchmark their technical and commercial performance, and make informed decisions about which vendors to scale, which to optimise and which to retire. This ensured not only immediate revenue gains and operational stability, but also a long-term, strategic approach that aligned our client's entire ad stack with their broader business objectives.
Identity in Prebid provided visibility into match rates and activity by ID framework, geography and device, with toggles to test and refine, and was expanded to include e-mail hashing for EUID and UID2 where appropriate. In parallel, CMP Integration and Resolution ensured consent flows aligned with TCF, with settings controlled centrally and honoured consistently across auctions and reporting. Additionally, Data Enrichment incorporated IAB category data to sharpen packaging, targeting and overall control within our client's monetisation strategy. Building on this work, Video Demand Integration introduced a VPAID wrapper to integrate Prebid into the preroll pool where policies allowed, a VAST wrapper to connect Prebid into SSAI stitchers for CTV and OTT, and DAI readiness through our certified integration approach. Finally, Mobile SDK Rollout deployed the Tradecore Mobile SDK to ensure consistent on-device behaviour and enable faster iteration across apps.
