Today we are very proud to announce the result of a huge concerted effort throughout 2025. The flagship launch of our new Mobile SDK.

The technology is now live across 150 mobile applications, including flagship deployments with a major US broadcaster. This launch marks a significant shift in how enterprise publishers manage mobile advertising.

The launch addresses a critical tipping point in the mobile app ecosystem as we know it today. For years, publishers have been forced to rely on a fractured “status quo” infrastructure that is no longer fit for purpose. We know this because industry data reveals that the average mobile app now integrates approximately 6-10 different SDKs, creating significant “code bloat.” This fragmentation can lead to severe performance degradation, with research from Google indicating that 53% of mobile users abandon properties that take longer than three seconds to load.

Beyond the user experience, the traditional multi-SDK approach imposes a heavy tax on developer resources. Maintenance of these complex integrations typically consumes 15–20% of initial development budgets annually, trapping engineering teams in a cycle of constant updates and app store resubmissions.

Trade House Media’s new Mobile SDK eliminates this friction by replacing the traditional mesh of multiple integrations with a single, streamlined solution.

Benefits of the THM SDK

By combining Google Mobile Ads (GAM), Amazon Publisher Services (APS) and Prebid into one lightweight package, our unique SDK offers:

• One Integration: One SDK manages all ad partners, ending the need for multiple third-party libraries.
• Zero Custom Code: Bidders, floors, and auction logic are configured directly from the Tradecore UI.
• Instant Deployment: Configuration changes are pushed in real-time, bypassing painful app store approval queues.
• Optimised Performance: A minimised code footprint ensures faster load times and reduced crash rates.

Richard Cook, CEO of Trade House Media said of the SDK launch,

“We built this to give publishers back control of their business and their engineering time and I’m extremely proud of the team for proving that pubtech doesn’t have to come at the cost of performance.“

The successful rollout, with 150 apps to date, demonstrates the platform’s capability to handle high-volume, enterprise-level complexity immediately upon launch.

Would you like to know now about the Trade House Media SDK

About Trade House Media Trade House Media provides unified ad infrastructure for publishers who want operational control without complexity. Their flagship platform, Tradecore, streamlines ad management across web, mobile, and CTV.