Tradecore
Ad management, redefined: One platform
to run your entire monetisation stack.
Visibility: Every revenue stream in one view. Real-time, granular, and yours to interrogate with over 130 metrics and dimensions |
Control: Yield optimisation down to SSP, placement, device, geography and day. No other platform goes that deep |
Support: The people who built the platform are the people you work with |
A modern stack, organised around three pillars
Built for all formats across Web, Mobile Web, In-App and CTV.
Ad space
management
Control how and where inventory appears. Remove repetitive tasks entirely. Inject new units via the UI, instantly and flexibly. Optimise behaviour: size, loading, refresh, and effects. Plug into your existing GPT setup or go tag-free with our script. Post-install, all changes are handled through Tradecore by ad ops, not developers.
Ad stack
management
Build and manage Prebid auctions that adapt to every environment. Create and modify client-side and server-side auctions via our UI. Use Trade House’s fully managed Prebid server infrastructure. Tailor auctions by site section, device, geo or app context. Integrate Amazon APS seamlessly. No on-page coding required.
Performance
analytics
Monitor how every layer of your stack performs. Identify underperforming placements or bidders and optimise yield in real time. Track UIDs, cookies, consent, and IVT to understand revenue impact. View detailed metrics through Tradevu to help ad ops refine strategy and make informed decisions.
Identity Hub: Deploy all major Universal IDs in one click and measure their real impact on auction outcomes and bidder behaviour |
CMP management: Configure and monitor your consent implementation directly within the UI, ensuring compliance across TCF regions and beyond |
IVT filtering: Proactively identify and reduce invalid traffic to improve inventory quality and strengthen revenue trust |
Ads.txt and sellers.json management: Edit and maintain your declarations directly from Tradecore with real-time Slack alerts for errors or policy issues |
Plug-and-play video player: Monetise your content or create standalone ad units using a lightweight, highly configurable video player |
Flexible ad behaviour support: Enable sticky, fixed, or hybrid formats, customise ad breaks, and validate performance with built-in analytics |
Content ingestion tools: Ingest content seamlessly from CMS platforms, RSS feeds, or hosted libraries for streamlined ad delivery |
Your most asked questions
Answers to the most common questions about setup, control, integrations, and performance.
Q: What is Tradecore?
A: Tradecore is a unified ad monetisation platform that combines ad serving, header bidding, analytics, and privacy tools into a single system. It’s designed to help publishers manage and optimise their advertising stack without relying on multiple disconnected platforms.
Q: How is Tradecore different from Google Ad Manager?
A: Unlike Google Ad Manager, which often requires additional tools like Prebid and third-party analytics, Tradecore integrates these components into one platform. This reduces complexity and gives publishers more direct control over their monetisation setup.
Q: Do I need technical resources to use Tradecore?
A: Tradecore is built to minimise engineering dependency. While initial setup may involve some technical input, most day-to-day optimisation and configuration can be managed through its interface by ad operations or commercial teams.
Q: Can Tradecore work alongside my existing demand partners?
A: Yes. Tradecore supports integrations with major SSPs, exchanges, and demand partners, allowing publishers to maintain existing relationships while managing them centrally through the platform.
Q: How does Tradecore handle privacy and consent?
A: Tradecore includes built-in tools to help manage user consent and privacy requirements (such as GDPR compliance), along with support for identity solutions and industry standards like ads.txt and consent frameworks.
Q: Is Tradecore suitable for all publishers?
A: Tradecore is best suited for medium to large publishers, networks, or app developers who want greater control over their ad stack. Smaller publishers with limited resources may prefer fully managed monetisation services instead.
Enterprise infrastructure without lock-in: Tradecore was built for publishers who want to regain control, not trade one dependency for another. From auction design to stack components, from revenue tracking to campaign delivery, everything is run on your terms. Start with ad serving, or start with placements. Expand gradually or manage your full stack from day one. Tradecore adapts to your needs, not the other way around. See how Tradecore can give your team the flexibility, visibility, and precise control needed to run a high-performing, data-driven ad business, independently and confidently.