Ad management, redefined.

One platform to run your entire monetisation stack.

A unified ad platform without the complexity.

Tradecore is a unified ad infrastructure platform for publishers who want operational control without complexity. From inventory deployment to auction logic, analytics to ad serving—it’s all managed in one place.

Give your ad ops team the tools they need to manage placements, control Prebid auctions, deploy infrastructure components, and respond to performance insights—all without relying on custom code or fragmented tools.

Built for all formats across Web, Mobile Web, In-App and CTV.

A modern stack, organised around three pillars

Ad space management

Control how and where inventory appears—no template rewrites required.

Inject new units via the UI, instantly and flexibly
Optimise behaviour: size, loading, refresh, and effects
Plug into your existing GPT setup or go tag-free with our script
Post-install, all changes are handled through Tradecore—by ad ops, not developers

Ad stack management

Build and manage Prebid auctions that adapt to every environment.

Create and modify client-side and server-side auctions via a user interface
Use Trade House’s fully managed Prebid server infrastructure
Tailor auctions by site section, device, geo or app context
Integrate Amazon APS seamlessly—no on-page coding required

Performance analytics

Every layer of your stack, monitored and optimised in context.

Identify underperforming placements or auction setups
Assess bidder value with real yield metrics
Track how UIDs, consent signals, cookies and IVT affect performance
Monitor site and app health to understand the broader impact

A freestanding ad server. Independent by design.

Tradecore includes a complete ad serving and campaign management suite for publishers who want to operate beyond the constraints of Google’s ecosystem.

Whether you're replacing GAM entirely or complementing it with additional flexibility, our ad server provides full control over planning, trafficking, prioritisation, and delivery logic—within the same environment you manage everything else.

Additional tools, fully integrated

Identity Hub

Deploy all major Universal IDs in one click. Measure real impact on auction outcomes and bidder behaviour.

CMP management

Configure and monitor your consent implementation from within the UI. Ensure compliance across TCF regions and beyond.

IVT filtering

Proactively identify and reduce invalid traffic, improving inventory quality and revenue trust.

Ads.txt & sellers.json

Edit and maintain your declarations directly from Tradecore. Get real-time Slack notifications for any errors or policy issues.

Plug-and-play video player

Monetise your content or create standalone ad units with a highly configurable, lightweight player.

Custom Integrations

Supports sticky, fixed, or hybrid behaviours. Customise ad breaks and validate performance with built-in analytics.

Infrastructure without lock-in.

Tradecore was built for publishers who want to regain control—not trade one dependency for another. Everything runs on your terms: from auction design to stack components, from revenue tracking to campaign delivery.

Start with ad serving, or start with placements. Expand gradually or manage your full stack from day one. Tradecore adapts to your needs—not the other way around.