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Tradecore

Ad management, redefined: One platform to run your entire monetisation stack

A modern stack, organised around three pillars

Built for all formats across Web, Mobile Web, In-App and CTV.

Ad space management

Control how and where inventory appears. Remove repetitive tasks entirely. Inject new units via the UI, instantly and flexibly Optimise behaviour: size, loading, refresh, and effects Plug into your existing GPT setup or go tag-free with our script. Post-install, all changes are handled through Tradecore by ad ops, not developers.

Ad stack management

Build and manage Prebid auctions that adapt to every environment. Create and modify client-side and server-side auctions via a user interface Use Trade House’s fully managed Prebid server infrastructure Tailor auctions by site section, device, geo or app context Integrate Amazon APS seamlessly. No on-page coding required.

Performance analytics

Monitor how every layer of your stack performs. Identify underperforming placements or bidders and optimise yield in real time. Track UIDs, cookies, consent, and IVT to understand revenue impact. View detailed metrics through Tradevu to help ad ops refine strategy, and make informed decisions.

Additional tools, fully integrated

Identity Hub: Deploy all major Universal IDs in one click. Measure real impact on auction outcomes and bidder behaviour; CMP management: Configure and monitor your consent implementation from within the UI. Ensure compliance across TCF regions and beyond; IVT filtering: Proactively identify and reduce invalid traffic, improving inventory quality and revenue trust; Ads.txt and sellers.json management; Edit and maintain your declarations directly from Tradecore. Get real-time Slack notifications for any errors or policy issues; Plug-and-play video player: Monetise your content or create standalone ad units with a highly configurable, lightweight player; Supports sticky, fixed or hybrid behaviours: Customise ad breaks and validate performance with built-in analytics Ingest content from CMS, RSS feeds, or hosted libraries.

Enterprise infrastructure without lock-in: Tradecore was built for publishers who want to regain control, not trade one dependency for another. From auction design to stack components, from revenue tracking to campaign delivery, everything is run on your terms. Start with ad serving, or start with placements. Expand gradually or manage your full stack from day one. Tradecore adapts to your needs, not the other way around. See how Tradecore can give your team the flexibility, visibility, and precise control needed to run a high-performing, data-driven ad business, independently and confidently.

Ready to transform your ad operations?

See how Trade House Media can unify your ad tech stack and unlock new revenue opportunities.

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Experience a better way

If you're looking to replace a fragmented setup or escape the limits of outsourced monetisation, we'd love to show you how our platform works.