“Available, proactive, and genuinely invested in the outcome. Exactly what a commercial partner should be...”
Tradecore
Ad management, redefined: One platform
to run your entire monetisation stack.
Visibility: Every revenue stream in one view. Real-time, granular, and yours to interrogate with over 130 metrics and dimensions |
Control: Yield optimisation down to SSP, placement, device, geography and day. No other platform goes that deep |
Support: The people who built the platform are the people you work with |
A modern stack, organised around four pillars
Built for all formats across Web, Mobile Web, In-App and CTV.
Inventory
management
Control how and where inventory appears. Remove repetitive tasks entirely. Inject new units via the UI, instantly and flexibly. Optimise behaviour: size, loading, refresh, and effects. Plug into your existing GPT setup or go tag-free with our script. Post-install, all changes are handled through Tradecore by ad ops, not developers.
Auction
management
Build and manage Prebid auctions that adapt to every environment. Create and modify client-side and server-side auctions via our UI. Use Trade House’s fully managed Prebid server infrastructure. Tailor auctions by site section, device, geo or app context. Integrate Amazon APS seamlessly. No on-page coding required.
Business
intelligence
Monitor how every layer of your stack performs. Identify underperforming placements or bidders and optimise yield in real time. Track UIDs, cookies, consent, and IVT to fully understand overall revenue impact. View detailed metrics through Tradevu to help ad ops teams refine strategy and make more informed decisions.
AI
Automation
Four orchestration systems optimise floors, timeouts, refresh and bidder participation across your stack. Each analyses real-time and historical signals by context (device, geo, format, environment) and A/B tests strategies against performance. Only winning configurations are deployed. Your yield improves without your ops team lifting a finger.
Identity Hub: Deploy all major Universal IDs in one click and measure their real impact on auction outcomes and bidder behaviour |
CMP management: Configure and monitor your consent implementation directly within the UI, ensuring compliance across TCF regions and beyond |
IVT filtering: Proactively identify and reduce invalid traffic to improve inventory quality and strengthen revenue trust |
Ads.txt and sellers.json management: Edit and maintain your declarations directly from Tradecore with real-time Slack alerts for errors or policy issues |
Plug-and-play video player: Monetise your content or create standalone ad units using a lightweight, highly configurable video player |
Flexible ad behaviour support: Enable sticky, fixed, or hybrid formats, customise ad breaks, and validate performance with built-in analytics |
Content ingestion tools: Ingest content seamlessly from CMS platforms, RSS feeds, or hosted libraries for streamlined ad delivery |
Tradecore v5.0 Architecture
Click nodes to read morePillar 4Automation
Pillar 1
Inventory Management
Pillar 3Business Intelligence
Your GAM
or
Tradecore Ad Server
or
Tradecore Ad Server
Prebid C2S/S2S & Networks
Pillar 2
Auction Management
Integrated Capabilites
ID HUB
ADS.TXT MANAGER
APS PLUG & PLAY
VIDEO PLAYER
IVT FILTERING
A/B TESTING FRAMEWORK
CONTROL CENTRE
Single Script or SDK
Everything, under control.
Inventory & Ad Units
Control every placement
Tradecore integrates with your on-page GPT setup and gives you control of how and when every unit loads, so a change happens in the UI instead of a release cycle.
- Inject, move or remove a placement from the interface, in real time, with no developer or redeployment required.
- Set load, refresh and viewability rules per placement. Sticky, fixed or hybrid, refresh on time or on viewability, lazy load by position.
- Sit on top of your existing GPT setup, or drop the legacy tags and serve everything from a single script.
Auction Management
Build & tune Prebid auctions
Client-side and server-side, on a managed Prebid server, configured to a granularity most wrappers never expose.
- Build and edit client and server-side auctions in the UI, tuned by section, device, geo or app context.
- Run a custom Prebid build with only the adapters you use, on our managed server, always running on the latest stable Prebid release.
- Add or drop a demand partner without a code change, and on mobile without resubmitting the app to the stores.
Identity (ID Hub)
Toggle ID providers & measure impact
Every major Universal ID is pre-integrated and configured in the UI, then held against your own auction data, so you keep the ones that earn their place and drop the ones that don't.
- Activate ID5, Criteo, 33Across, UID and the rest from the UI, or connect the vendor deals you already hold.
- See match rate and effect on bid rate per provider and per placement, so a provider that adds nothing has nowhere to hide.
- All of it inside your CMP and TCF consent logic, with no separate contract or fees.
Yield Orchestration
Floors that retune themselves, faster & finer
Dynamic Floor Price Orchestration reads real-time and historical signals by device, geo, format and placement, tests floor strategies against live performance, and deploys only the ones that win.
- Context-aware floors per device, geo, format and placement, retuned continuously, not a static price you set and forget.
- Every strategy A/B tested against your own performance before it ships, so nothing goes live on a hunch.
Analytics & Reporting
See which partners drive incremental revenue
Beyond the 130+ metrics in real time, Tradecore shows incremental revenue per bidder. The net new money a partner adds over its standalone number, so you can cut the ones riding on everyone else's bids.
- Incremental revenue per bidder and per SSP, so a partner that only wins what others would have won has nowhere to hide.
- Yield broken down by SSP, placement, device, geography and day, with web analytics and ad data in the same view.
- Build any report you want and pull it through the API, on data counted by us, not handed to us by the partners being measured.
Auction Integrity
Count your own impressions, own your data
Tradecore counts every impression independently and reconciles it against what each partner reports, so a gap between what was won and what was paid for shows up on your screen, not in your year-end numbers.
- Impression-level counting that runs separately from any SSP's reporting, reconciled automatically across every partner.
- A gap that any tool built on SSP-reported numbers will miss, because it is only ever checking the SSP against itself.
- One independent source of truth for what each partner actually delivered.
The numbers are one thing. Here's what our clients say.
Start here
Your most asked questions
Answers to the most common questions about setup, control, integrations, and performance.
Q: What is Tradecore?
A: Tradecore is a unified ad monetisation platform that combines ad serving, header bidding, analytics, and privacy tools into a single system. It’s designed to help publishers manage and optimise their advertising stack without relying on multiple disconnected platforms.
Q: How is Tradecore different from Google Ad Manager?
A: Unlike Google Ad Manager, which often requires additional tools like Prebid and third-party analytics, Tradecore integrates these components into one platform. This reduces complexity and gives publishers more direct control over their monetisation setup.
Q: Do I need technical resources to use Tradecore?
A: Tradecore is built to minimise engineering dependency. While initial setup may involve some technical input, most day-to-day optimisation and configuration can be managed through its interface by ad operations or commercial teams.
Q: Can Tradecore work alongside my existing demand partners?
A: Yes. Tradecore supports integrations with major SSPs, exchanges, and demand partners, allowing publishers to maintain existing relationships while managing them centrally through the platform.
Q: How does Tradecore handle privacy and consent?
A: Tradecore includes built-in tools to help manage user consent and privacy requirements (such as GDPR compliance), along with support for identity solutions and industry standards like ads.txt and consent frameworks.
Q: Is Tradecore suitable for all publishers?
A: Tradecore is best suited for medium to large publishers, networks, or app developers who want greater control over their ad stack. Smaller publishers with limited resources may prefer fully managed monetisation services instead.
Enterprise infrastructure without lock-in: Tradecore was built for publishers who want to regain control, not trade one dependency for another. From auction design to stack components, from revenue tracking to campaign delivery, everything is run on your terms. Start with ad serving, or start with placements. Expand gradually or manage your full stack from day one. Tradecore adapts to your needs, not the other way around. See how Tradecore can give your team the flexibility, visibility, and precise control needed to run a high-performing, data-driven ad business, independently and confidently.