The latest insights for publishers, from our team
Tradecore’s Prebid wrapper is now running version 10.29.0. The update has been deployed across all publisher properties. This update crosses a major version boundary from the 9.x series into 10.x, so the cumulative changes are noteworthy. Below is a summary…
Tradecore’s ID hub has two new additions: Yahoo Connect ID and Hadron ID from Audigent. Let’s go through what these new IDs are and why we have integrated them into Tradecore. YAHOO CONNECT ID Yahoo Connect ID is a deterministic,…
Today we are very proud to announce the result of a huge concerted effort throughout 2025. The flagship launch of our new Mobile SDK. The technology is now live across 250+ mobile applications, including flagship deployments with a major US…
We’ve got some good news to share from HQ. Trade House Media has officially been certified under the UK Government’s Cyber Essentials programme. Now, we know that compliance certificates and security badges aren’t usually the most thrilling topic of conversation.…
We’re excited to announce a new direct integration with The Trade Desk, one of the world’s largest and most influential demand-side platforms (DSPs). This new demand path is already live across our infrastructure, and ear ly results show a meaningful…
At Trade House Media, we are proud to announce that we have integrated with and support all credible, forward-looking ad targeting products available in the industry today. Trade House Media provides exclusive ad management as a service for digital media…
Trade House Media are thrilled to announce that we have been recognised by Google as a business disrupting the online advertising space and have been approved as an official Google Multiple Customer Management (MCM) reseller. When Google retired the Scaled…
We have upgraded Tradecore to Prebid.js v9.53.2. This keeps auctions fast, stable and compatible with the newest bidder and analytics adapters. No action is required on your side. What’s in this Prebid release How this benefits you Keeping Prebid updated…
As former publishers ourselves, we are well versed in how even small movements in currency markets can have big impacts on your revenue. When you are working with multiple revenue sources based across the globe, you are being paid in…
AdX is the most lucrative and widely adopted ad exchange in the world and an integral part to any mature publisher advertising stack. WHEN YOU’RE HANDING OVER THE KEYS TO REVENUE GENERATION, YOU NEED A TEAM YOU CAN TRUST. However,…
Trade House Media cements their commitment to trust and transparency with partnership with The Media Trust Trade House Media, the leading managed ad solution provider announce that they have partnered with The Media Trust to ensure a clean supply chain…
Within the fast-moving Digital landscape, we felt that now was a perfect time to push THM’s brand forward to truly reflect the hard work we have been doing over the past few years. “A modern twist centred on old school…
The Trust & Consent Framework (TCF), is a mechanism devised by the Interactive Advertising Bureau (IAB), which creates an industry standard for publishers, advertisers and ad tech platforms to gather & store whether your users have consented to having their…
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