We have upgraded Tradecore to Prebid.js v9.53.2. This keeps auctions fast, stable and compatible with the newest bidder and analytics adapters. No action is required on your side.
What’s in this Prebid release
- Stability and performance fixes that reduce header bidding errors
- Updated bidder and analytics adapters ready to enable in the UI
- Cleaner identity signalling through standardised eIDs
- Improved ORTB compliance to reduce rejected bids
- Easier ID5 targeting workflows in GAM
How this benefits you
Keeping Prebid updated to it’s latest stable version provides a number of material, measurable benefits for publishers.
Higher yield potential:
Fresher adapters and fewer silent failures create stronger competition in the auction. Expect more qualified bids and a path to measurable uplift once configured for your markets.
Faster ad loading:
Performance fixes help reduce header bidding latency. Faster pages support better viewability and lower abandonment.
Stronger ad quality:
Running the latest core makes it simpler to use current ad quality and IVT controls in your setup, protecting brand and user experience.
Richer, more actionable analytics:
Up-to-date analytics adapters expose clearer data on bid rates, revenue contribution and latency, so ops can act sooner with less guesswork.