The latest insights for publishers, from our team
Tradecore’s Prebid wrapper is now running version 10.29.0. The update has been deployed across all publisher properties. This update crosses a major version boundary from the 9.x series into 10.x, so the cumulative changes are noteworthy. Below is a summary…
Around 90% of large publishers run header bidding in some form and, for many of them, it’s something that was set up once years ago and has barely been touched since. This guide is the one we wish existed when…
Tradecore’s ID hub has two new additions: Yahoo Connect ID and Hadron ID from Audigent. Let’s go through what these new IDs are and why we have integrated them into Tradecore. YAHOO CONNECT ID Yahoo Connect ID is a deterministic,…
On 30 April 2026, Microsoft will shut down its Prebid video cache. Publishers running Prebid video ads alongside Google Ad Manager will need to have made changes before that date. Without them, video ad calls will return VAST errors and…
We have upgraded Tradecore to Prebid.js v9.53.2. This keeps auctions fast, stable and compatible with the newest bidder and analytics adapters. No action is required on your side. What’s in this Prebid release How this benefits you Keeping Prebid updated…
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