The latest insights for publishers, from our team
An explosive new report released this week lays bare the true cost & complexity of the programmatic supply chain. The detailed, in-depth report, compiled by the ISBA’s Performance and Programmatic Steering Group, in conjunction with PwC’s Marketing & Media Assurance…
Just when publishers had wrapped their heads around the Interactive Advertising Bureau (IAB) Tech Lab’s anti-fraud initiative, ads.txt, it was announced that two new supply path optimisation (SPO) mechanism’s was being released—sellers.json and the related OpenRTB SupplyChain object (SCO). This…
Get the latest insights, strategies, and industry updates delivered straight to your inbox.
If you're looking to replace a fragmented setup or escape the limits of outsourced monetisation, we'd love to show you how our platform works.
