The latest insights for publishers, from our team
This week, Publicis, one of the world’s largest advertising holding companies, told its clients it can no longer recommend The Trade Desk as a demand-side platform. The decision followed an independent audit by FirmDecisions, which found that The Trade Desk…
An explosive new report released this week lays bare the true cost & complexity of the programmatic supply chain. The detailed, in-depth report, compiled by the ISBA’s Performance and Programmatic Steering Group, in conjunction with PwC’s Marketing & Media Assurance…
Just when publishers had wrapped their heads around the Interactive Advertising Bureau (IAB) Tech Lab’s anti-fraud initiative, ads.txt, it was announced that two new supply path optimisation (SPO) mechanism’s was being released—sellers.json and the related OpenRTB SupplyChain object (SCO). This…
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