The latest insights for publishers, from our team
Programmatic advertising refers to the process of using automated technology to buy and sell digital advertising space. Programmatic advertising utilises technology, algorithms, and user data to serve targeted advertising that improves advertising efficiency and overall user experience. Automating the process…
Ad tech is changing the way that advertisers and publishers buy and sell advertising inventory online. Gone are the days where advertisers and publishers would exchange emails or sit down in meetings to buy and sell inventory. Now, thanks to…
Header bidding has changed the way that publishers auction inventory and effectively increased yield thanks to free-market competition. A recent study from Statista found that 76 percent of publisher sites worldwide are currently using header bidding as part of their…
Just when publishers had wrapped their heads around the Interactive Advertising Bureau (IAB) Tech Lab’s anti-fraud initiative, ads.txt, it was announced that two new supply path optimisation (SPO) mechanism’s was being released—sellers.json and the related OpenRTB SupplyChain object (SCO). This…
If you’re an online publisher who runs advertising on your website, chances are you’ve come across an ad tech vendor or network asking you to install their ads.txt on your site. In this article, we look at what exactly and…
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