The latest insights for publishers, from our team
Things are starting to be getting a bit clearer now that Google’s December 2025 Core Update seems to have bedded in. For many news publishers, the landscape looks very different than it did earlier in the year. If you haven’t…
As we head into 2026, we have begun explicitly referring to ourselves as a pubtech company, not an adtech company. Whilst this may seem like a subtle shift in semantics, what’s important is what it represents for our clients. The…
An explosive new report released this week lays bare the true cost & complexity of the programmatic supply chain. The detailed, in-depth report, compiled by the ISBA’s Performance and Programmatic Steering Group, in conjunction with PwC’s Marketing & Media Assurance…
Virtually every industry has been affected by the events surrounding the coronavirus pandemic and advertising has not been spared. With budgets being pulled by brands overnight and publishers struggling to monetise their audience (ironically at a time when internet use…
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