The latest insights for publishers, from our team
Header bidding changed programmatic advertising forever. Before it existed, publishers sold their inventory through a sequential process that systematically undervalued every impression. The highest-paying buyer rarely got the first look and the publisher never knew what they were leaving on…
Header bidding has changed the way that publishers auction inventory and effectively increased yield thanks to free-market competition. A recent study from Statista found that 76 percent of publisher sites worldwide are currently using header bidding as part of their…
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