The latest insights for publishers, from our team
In July, PubMatic shelved OpenWrap Web, the Prebid wrapper that around 250 web publishers use to run their header bidding. The app SDK lives to fight another day. We’ve spent the past week looking at sites that still run OpenWrap.…
A data management platform (DMP) is a tool used in programmatic advertising to collect, organize, and analyze data from various sources. This data can include information about users, their behaviors, and their interactions with ads. DMPs are typically used by…
An ad tag is a piece of code that is used to display advertising on a website. Ad tags are typically placed on websites by ad networks, which are companies that specialise in online advertising. Ad networks work with advertisers…
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