The latest insights for publishers, from our team
A data management platform (DMP) is a tool used in programmatic advertising to collect, organize, and analyze data from various sources. This data can include information about users, their behaviors, and their interactions with ads. DMPs are typically used by…
An ad tag is a piece of code that is used to display advertising on a website. Ad tags are typically placed on websites by ad networks, which are companies that specialise in online advertising. Ad networks work with advertisers…
Get the latest insights, strategies, and industry updates delivered straight to your inbox.
If you're looking to replace a fragmented setup or escape the limits of outsourced monetisation, we'd love to show you how our platform works.
