The latest insights for publishers, from our team
When reviewing metrics to ascertain performance as a publisher, there are several options. One of the most common is to look at eCPM. However, eCPM is a flawed metric from a publisher performance perspective when comparing how one platform performs…
Effective Cost Per Mille or eCPM is a metric used by publishers to track performance and advertising revenue based on the number of impressions on their site. eCPM allows publishers to effectively estimate future revenue using indicative benchmark figures and…
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