The latest insights for publishers, from our team
LAST UPDATED: 5 March 2021 For decades, the internet has been underpinned by the humble browser cookie—a small data file installed by a web browser on a user’s computer as they browse the internet. These seemingly innocuous little files have…
Effective Cost Per Mille or eCPM is a metric used by publishers to track performance and advertising revenue based on the number of impressions on their site. eCPM allows publishers to effectively estimate future revenue using indicative benchmark figures and…
vCPM is an advertising pricing model that measures how often users view an ad on a page rather than how many users see the whole website. It is a more detailed metric that changes the way publishers can earn revenue…
CPM or ‘Cost Per Mille’ is a key advertising metric that is used by advertisers and publishers to measure the cost per thousand impressions. In simple terms, CPM refers to the price that advertisers must pay publishers to put their…
An explosive new report released this week lays bare the true cost & complexity of the programmatic supply chain. The detailed, in-depth report, compiled by the ISBA’s Performance and Programmatic Steering Group, in conjunction with PwC’s Marketing & Media Assurance…
In May of 2020, Google announced the latest in its algorithmic updates, focusing on what it has dubbed Core Web Vitals. Set to go live in May of 2021, this algorithm update will include a consideration called Page Experience, which…
Virtually every industry has been affected by the events surrounding the coronavirus pandemic and advertising has not been spared. With budgets being pulled by brands overnight and publishers struggling to monetise their audience (ironically at a time when internet use…
Within the fast-moving Digital landscape, we felt that now was a perfect time to push THM’s brand forward to truly reflect the hard work we have been doing over the past few years. “A modern twist centred on old school…
The Trust & Consent Framework (TCF), is a mechanism devised by the Interactive Advertising Bureau (IAB), which creates an industry standard for publishers, advertisers and ad tech platforms to gather & store whether your users have consented to having their…
Just when publishers had wrapped their heads around the Interactive Advertising Bureau (IAB) Tech Lab’s anti-fraud initiative, ads.txt, it was announced that two new supply path optimisation (SPO) mechanism’s was being released—sellers.json and the related OpenRTB SupplyChain object (SCO). This…
If you’re an online publisher who runs a header bidding wrapper on your website, chances are you’ve come across an ad tech vendor or network asking you to install their ads.txt on your site. In this article, we look at…
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