The latest insights for publishers, from our team
The programmatic industry has spent two decades nurturing and normalising a fractured ecosystem. Publishers have been forced to jerry-rig siloed solutions into a “Frankenstack” of tech that was never designed to work together. While this fragmentation serves the interests of…
Things are starting to be getting a bit clearer now that Google’s December 2025 Core Update seems to have bedded in. For many news publishers, the landscape looks very different than it did earlier in the year. If you haven’t…
As we head into 2026, we have begun explicitly referring to ourselves as a pubtech company, not an adtech company. Whilst this may seem like a subtle shift in semantics, what’s important is what it represents for our clients. The…
When reviewing metrics to ascertain performance as a publisher, there are several options. One of the most common is to look at eCPM. However, eCPM is a flawed metric from a publisher performance perspective when comparing how one platform performs…
For years, premium news publishers have been told they need to compete in the open marketplace, plugging into as many demand networks and resellers as possible to “maximise fill” and “increase eCPM.” But as supply path optimisation (SPO) and auction…
We all hate them. They are the scourge of the internet. They are everywhere and they appear to be on the rise. Let’s talk about junk ads and why they seem to be getting worse. JUNK ADS Bad ads have…
An explosive new report released this week lays bare the true cost & complexity of the programmatic supply chain. The detailed, in-depth report, compiled by the ISBA’s Performance and Programmatic Steering Group, in conjunction with PwC’s Marketing & Media Assurance…
Virtually every industry has been affected by the events surrounding the coronavirus pandemic and advertising has not been spared. With budgets being pulled by brands overnight and publishers struggling to monetise their audience (ironically at a time when internet use…
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