The latest insights for publishers, from our team
At Trade House Media, we are proud to announce that we have integrated with and support all credible, forward-looking ad targeting products available in the industry today. Trade House Media provides exclusive ad management as a service for digital media…
Digital ad campaigns cost companies millions per month to ensure their ads are viewed online by as many people as possible. But what if these views were not in fact real people? What if your company was unknowingly wasting money…
Trade House Media are thrilled to announce that we have been recognised by Google as a business disrupting the online advertising space and have been approved as an official Google Multiple Customer Management (MCM) reseller. When Google retired the Scaled…
Programmatic advertising refers to the process of using automated technology to buy and sell digital advertising space. Programmatic advertising utilises technology, algorithms, and user data to serve targeted advertising that improves advertising efficiency and overall user experience. Automating the process…
Contextual advertising shapes every online browsing experience. From the ads that we are served, to the way that we move through a website, or conduct an online transaction – the underlying principles of contextual advertising are always present. As advertising…
Ad server technology plays an essential role in the digital advertising ecosystem for advertisers and publishers alike. In 2022, tech-led digital advertising rhetoric centres around AdTech platforms such as supply-side platforms (SSPs), demand-side platforms (DSPs), and ad exchange networks. However,…
Page RPM is the rate that an advertiser pays the publisher following every 1,000 ad impressions viewed per page. Publishers can calculate Page RPM by dividing the estimated revenue by the number of page views they receive and then multiplying…
Exchange bidding in dynamic allocation, otherwise known as Open Bidding, is an auction hosted by Google where ad exchanges and SSPs bid on publisher ad space. The auction occurs within the ad server and not the user’s browser. The introduction…
A data management platform (DMP) is a tool used in programmatic advertising to collect, organize, and analyze data from various sources. This data can include information about users, their behaviors, and their interactions with ads. DMPs are typically used by…
An ad tag is a piece of code that is used to display advertising on a website. Ad tags are typically placed on websites by ad networks, which are companies that specialise in online advertising. Ad networks work with advertisers…
As former publishers ourselves, we are well versed in how even small movements in currency markets can have big impacts on your revenue. When you are working with multiple revenue sources based across the globe, you are being paid in…
Malware is short for malicious software, and it refers to any software designed to disrupt computer operation, gather sensitive information, or gain access to private computer systems. Malware is usually hidden within seemingly harmless files and programs that have been…
Ad tech is changing the way that advertisers and publishers buy and sell advertising inventory online. Gone are the days where advertisers and publishers would exchange emails or sit down in meetings to buy and sell inventory. Now, thanks to…
Header bidding has changed the way that publishers auction inventory and effectively increased yield thanks to free-market competition. A recent study from Statista found that 76 percent of publisher sites worldwide are currently using header bidding as part of their…
Supply Side Platforms (SSP), or sell-side platforms, are technology platforms that enable publishers to manage advertising inventory and populate their website or media platform with advertisements. By managing advertising space in real-time, publishers are able to provide more accurate, granular…
LAST UPDATED: 5 March 2021 For decades, the internet has been underpinned by the humble browser cookie—a small data file installed by a web browser on a user’s computer as they browse the internet. These seemingly innocuous little files have…
Effective Cost Per Mille or eCPM is a metric used by publishers to track performance and advertising revenue based on the number of impressions on their site. eCPM allows publishers to effectively estimate future revenue using indicative benchmark figures and…
vCPM is an advertising pricing model that measures how often users view an ad on a page rather than how many users see the whole website. It is a more detailed metric that changes the way publishers can earn revenue…
CPM or ‘Cost Per Mille’ is a key advertising metric that is used by advertisers and publishers to measure the cost per thousand impressions. In simple terms, CPM refers to the price that advertisers must pay publishers to put their…
Virtually every industry has been affected by the events surrounding the coronavirus pandemic and advertising has not been spared. With budgets being pulled by brands overnight and publishers struggling to monetise their audience (ironically at a time when internet use…
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