The latest insights for publishers, from our team
The digital advertising ecosystem is moving toward its next technical milestone. By 28 February, all publishers, their vendors and and consent management platforms (CMPs) must transition to the IAB Transparency and Consent Framework (TCF) version 2.3. This is not a…
Today we are very proud to announce the result of a huge concerted effort throughout 2025. The flagship launch of our new Mobile SDK. The technology is now live across 250+ mobile applications, including flagship deployments with a major US…
We’ve got some good news to share from HQ. Trade House Media has officially been certified under the UK Government’s Cyber Essentials programme. Now, we know that compliance certificates and security badges aren’t usually the most thrilling topic of conversation.…
Things are starting to be getting a bit clearer now that Google’s December 2025 Core Update seems to have bedded in. For many news publishers, the landscape looks very different than it did earlier in the year. If you haven’t…
As we head into 2026, we have begun explicitly referring to ourselves as a pubtech company, not an adtech company. Whilst this may seem like a subtle shift in semantics, what’s important is what it represents for our clients. The…
We’re excited to announce a new direct integration with The Trade Desk, one of the world’s largest and most influential demand-side platforms (DSPs). This new demand path is already live across our infrastructure, and ear ly results show a meaningful…
When reviewing metrics to ascertain performance as a publisher, there are several options. One of the most common is to look at eCPM. However, eCPM is a flawed metric from a publisher performance perspective when comparing how one platform performs…
For years, premium news publishers have been told they need to compete in the open marketplace, plugging into as many demand networks and resellers as possible to “maximise fill” and “increase eCPM.” But as supply path optimisation (SPO) and auction…
We all hate them. They are the scourge of the internet. They are everywhere and they appear to be on the rise. Let’s talk about junk ads and why they seem to be getting worse. JUNK ADS Bad ads have…
We have upgraded Tradecore to Prebid.js v9.53.2. This keeps auctions fast, stable and compatible with the newest bidder and analytics adapters. No action is required on your side. What’s in this Prebid release How this benefits you Keeping Prebid updated…
AdX is the most lucrative and widely adopted ad exchange in the world and an integral part to any mature publisher advertising stack. WHEN YOU’RE HANDING OVER THE KEYS TO REVENUE GENERATION, YOU NEED A TEAM YOU CAN TRUST. However,…
Trade House Media cements their commitment to trust and transparency with partnership with The Media Trust Trade House Media, the leading managed ad solution provider announce that they have partnered with The Media Trust to ensure a clean supply chain…
An explosive new report released this week lays bare the true cost & complexity of the programmatic supply chain. The detailed, in-depth report, compiled by the ISBA’s Performance and Programmatic Steering Group, in conjunction with PwC’s Marketing & Media Assurance…
In May of 2020, Google announced the latest in its algorithmic updates, focusing on what it has dubbed Core Web Vitals. Set to go live in May of 2021, this algorithm update will include a consideration called Page Experience, which…
Within the fast-moving Digital landscape, we felt that now was a perfect time to push THM’s brand forward to truly reflect the hard work we have been doing over the past few years. “A modern twist centred on old school…
The Trust & Consent Framework (TCF), is a mechanism devised by the Interactive Advertising Bureau (IAB), which creates an industry standard for publishers, advertisers and ad tech platforms to gather & store whether your users have consented to having their…
Just when publishers had wrapped their heads around the Interactive Advertising Bureau (IAB) Tech Lab’s anti-fraud initiative, ads.txt, it was announced that two new supply path optimisation (SPO) mechanism’s was being released—sellers.json and the related OpenRTB SupplyChain object (SCO). This…
If you’re an online publisher who runs advertising on your website, chances are you’ve come across an ad tech vendor or network asking you to install their ads.txt on your site. In this article, we look at what exactly and…
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