The latest insights for publishers, from our team
Header bidding changed programmatic advertising forever. Before it existed, publishers sold their inventory through a sequential process that systematically undervalued every impression. The highest-paying buyer rarely got the first look and the publisher never knew what they were leaving on…
For much of the last decade, premium publishers could run an inefficient ad stack without really feeling its impact. Any loss through inefficiencies was masked by traffic growth. If organic volumes grew 8% and the programmatic stack leaked 3%, the…
Tradecore’s ID hub has two new additions: Yahoo Connect ID and Hadron ID from Audigent. Let’s go through what these new IDs are and why we have integrated them into Tradecore. YAHOO CONNECT ID Yahoo Connect ID is a deterministic,…
This week, Publicis, one of the world’s largest advertising holding companies, told its clients it can no longer recommend The Trade Desk as a demand-side platform. The decision followed an independent audit by FirmDecisions, which found that The Trade Desk…
On 30 April 2026, Microsoft will shut down its Prebid video cache. Publishers running Prebid video ads alongside Google Ad Manager will need to have made changes before that date. Without them, video ad calls will return VAST errors and…
The programmatic industry has spent two decades nurturing and normalising a fractured ecosystem. Publishers have been forced to jerry-rig siloed solutions into a “Frankenstack” of tech that was never designed to work together. While this fragmentation serves the interests of…
The digital advertising ecosystem is moving toward its next technical milestone. By 28 February, all publishers, their vendors and and consent management platforms (CMPs) must transition to the IAB Transparency and Consent Framework (TCF) version 2.3. This is not a…
Today we are very proud to announce the result of a huge concerted effort throughout 2025. The flagship launch of our new Mobile SDK. The technology is now live across 250+ mobile applications, including flagship deployments with a major US…
We’ve got some good news to share from HQ. Trade House Media has officially been certified under the UK Government’s Cyber Essentials programme. Now, we know that compliance certificates and security badges aren’t usually the most thrilling topic of conversation.…
Things are starting to be getting a bit clearer now that Google’s December 2025 Core Update seems to have bedded in. For many news publishers, the landscape looks very different than it did earlier in the year. If you haven’t…
As we head into 2026, we have begun explicitly referring to ourselves as a pubtech company, not an adtech company. Whilst this may seem like a subtle shift in semantics, what’s important is what it represents for our clients. The…
We’re excited to announce a new direct integration with The Trade Desk, one of the world’s largest and most influential demand-side platforms (DSPs). This new demand path is already live across our infrastructure, and ear ly results show a meaningful…
At Trade House Media, we are proud to announce that we have integrated with and support all credible, forward-looking ad targeting products available in the industry today. Trade House Media provides exclusive ad management as a service for digital media…
Digital ad campaigns cost companies millions per month to ensure their ads are viewed online by as many people as possible. But what if these views were not in fact real people? What if your company was unknowingly wasting money…
Trade House Media are thrilled to announce that we have been recognised by Google as a business disrupting the online advertising space and have been approved as an official Google Multiple Customer Management (MCM) reseller. When Google retired the Scaled…
When reviewing metrics to ascertain performance as a publisher, there are several options. One of the most common is to look at eCPM. However, eCPM is a flawed metric from a publisher performance perspective when comparing how one platform performs…
For years, premium news publishers have been told they need to compete in the open marketplace, plugging into as many demand networks and resellers as possible to “maximise fill” and “increase eCPM.” But as supply path optimisation (SPO) and auction…
Programmatic advertising refers to the process of using automated technology to buy and sell digital advertising space. Programmatic advertising utilises technology, algorithms, and user data to serve targeted advertising that improves advertising efficiency and overall user experience. Automating the process…
Contextual advertising shapes every online browsing experience. From the ads that we are served, to the way that we move through a website, or conduct an online transaction – the underlying principles of contextual advertising are always present. As advertising…
Ad server technology plays an essential role in the digital advertising ecosystem for advertisers and publishers alike. In 2022, tech-led digital advertising rhetoric centres around adtech platforms such as supply-side platforms (SSPs), demand-side platforms (DSPs), and ad exchange networks. However,…
We all hate them. They are the scourge of the internet. They are everywhere and they appear to be on the rise. Let’s talk about junk ads and why they seem to be getting worse. JUNK ADS Bad ads have…
We have upgraded Tradecore to Prebid.js v9.53.2. This keeps auctions fast, stable and compatible with the newest bidder and analytics adapters. No action is required on your side. What’s in this Prebid release How this benefits you Keeping Prebid updated…
Page RPM is the rate that an advertiser pays the publisher following every 1,000 ad impressions viewed per page. Publishers can calculate Page RPM by dividing the estimated revenue by the number of page views they receive and then multiplying…
Exchange bidding in dynamic allocation, otherwise known as Open Bidding, is an auction hosted by Google where ad exchanges and SSPs bid on publisher ad space. The auction occurs within the ad server and not the user’s browser. The introduction…
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