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Changelog

A running log of what's new, fixed, and improved

Changelog

36 Changes:

New Feature

Analytics|Platform

Self-Serve Analytics API:

Publishers can now create, manage and revoke their own read-only API credentials from the settings page.

Version: 5.0.1878
4 Sep ’26

New Feature

Platform

Wrapper Performance and Resilience:

Faster timeout selection, lower memory footprint, improved consent module coverage, and a cleaner init sequence. Pages load leaner and much faster.

Version: 5.0.1878
3 Sep ’26

New Feature

Analytics

Auction Intelligence:

Tradecore now measures every auction attempt, logs no-bid responses, filters robot traffic from reporting, and updates several counting methodologies.

Version: 5.0.1878
27 Aug ’26

New Feature

Header Bidding

Built-in Price Floor Engine:

Tradecore now has its own floor engine with per-format rules, fast-loading floor data, and enforcement across display and video. Floors are on by default for new setups.

Version: 5.0.1874
25 Aug ’26

Bug Fix

Platform

Platform Quality Fixes:

Admin permissions, zone listing, table layouts, ads.txt revision numbering, and a handful of UI fixes. Small things that add up.

Version: 5.0.1873
25 Aug ’26

New Feature

Header Bidding|Integration

Prebid 10 and New Demand Partners:

Prebid 10 support (build 10.29.0) plus InMobi, SmileWanted, Magnite and Microsoft adapters. More demand competing for every impression.

Version: 5.0.1872
10 Aug ’26

New Feature

Video

Video Monetisation Improvements:

The outstream player now signals OMID 1.0, SIMID 1.0 and VAST 4.2 support. Video creatives are served from Tradecore’s own cache, and floor prices are enforced in video pods.

Version: 5.0.1868
14 Jul ’26

New Feature

Header Bidding

Richer Bid Request Signals:

Bid requests now carry device geo, regional data, content metadata and Hadron ID where available. Better signal in every request means better bids back.

Version: 5.0.1857
4 May ’26

New Feature

Ad Server

Lost Bid Recovery:

Bids that would previously have been dropped between auction and render are now recovered and put back into competition. Less revenue left on the table.

Version: 5.0.1846
22 Apr ’26

New Feature

Video

Server-Side Ad Stitching:

Midroll ads now stitch server-side with client-side measurement, for smoother breaks and less blocker exposure.

Version: TBC
14 Apr ’26

New Feature

Analytics

Page Vitals Tracking:

Every page view now reports load speed and layout stability alongside auction and viewability data.

Version: 5.0.1840
15 Mar ’26

New Feature

Mobile SDK|Header Bidding

More In-App Demand:

AMX, NextMillennium, Taboola and more are now available as in-app bidders.

Version: TBC
11 Mar ’26

New Feature

Platform

Multiple Logins Per Account:

Add several user logins to an account, switch accounts from the top bar, and sign in with your email.

Version: 5.0.1821
20 Jan ’26

New Feature

Platform

Redesigned Platform UI:

Cleaner navigation and a logical supply hierarchy of publishers, sites, zones and stacks.

Version: 5.0.1817
10 Jan ’26

New Feature

Analytics|Platform

Reporting In Your Currency:

Run reports in USD, EUR or GBP and in your own reporting timezone.

Version: TBC
31 Dec ’25

New Feature

Ad Server

Prebid Display Media Type:

A dedicated Prebid Display media type makes header bidding the default, not an afterthought.

Version: 5.0.1814
15 Dec ’25

New Feature

Ad Server

Device-Level Zone Rules:

Restrict zones by device type with different sizes and selectors per device, and bulk-create zones from a stack.

Version: 5.0.1811
10 Dec ’25

New Feature

Video

Instant Video Start:

Bids and the VAST response preload before play, so ads start the moment the player comes into view.

Version: 5.0.1808
8 Dec ’25

New Feature

Video

Content Video & Midroll:

Play your own HLS and MP4 content with ad breaks scheduled between and inside videos.

Version: 5.0.1808
5 Dec ’25

New Feature

Header Bidding

More Demand Partners:

New Prebid adapters added across web, including Nativo, OpenWeb, Adyoulike and Adagio.

Version: 5.0.1807
1 Dec ’25

New Feature

Video

Mobile Video Formats:

New mobile floating layouts, including sticky top and bottom and a news-ticker style for feed content.

Version: 5.0.1805
15 Nov ’25

New Feature

Mobile SDK|Video

In-App Instream Video:

Instream video in apps now supports vertical formats and VAST 4.1 to 4.3.

Version: TBC
11 Nov ’25

New Feature

Ad Server|Analytics

Faster Viewability:

Viewability measurement now uses IntersectionObserver, cutting the work it does on the page.

Version: 5.0.1796
5 Nov ’25

New Feature

Header Bidding|Ad Server

Smarter Ad Refresh:

Refresh timing now handles lazy-loaded and infinite-scroll layouts without double-refreshing or refreshing hidden slots.

Version: 5.0.1794
1 Nov ’25

New Feature

Video

Video Ad Pods:

Breaks can now serve multiple ads as a pod, each counted and reported separately.

Version: 5.0.1791
25 Oct ’25

New Feature

Mobile SDK|Header Bidding

The Trade Desk On SDK:

The Trade Desk is now an authorised bidder for in-app inventory.

Version: TBC
14 Oct ’25

New Feature

Header Bidding|Video

First-Look For Prebid:

Winning header bids can serve direct from cache, skipping the ad server fee on third-party video.

Version: 5.0.1779
10 Oct ’25

New Feature

Video|Header Bidding

Video Header Bidding:

A VPAID wrapper runs a full Prebid and Amazon auction inside the video ad request.

Version: 5.0.1779
5 Oct ’25

New Feature

Header Bidding|Identity & Privacy

Per-Publisher Prebid Builds:

Each publisher can run its own Prebid build, with separate GDPR, US Privacy and GPP versions.

Version: 5.0.1778
1 Oct ’25

New Feature

Identity & Privacy

EUID & UId2 Support:

European Unified ID and UID2 are supported and on by default.

Version: 5.0.1777
22 Sep ’25

New Feature

Identity & Privacy

Rebuilt ID Hub:

A clearer ID Hub adds 33Across ID, ConnectID, Panorama ID, Quantcast ID and more.

Version: 5.0.1775
18 Sep ’25

New Feature

Video

Tradecore Video Player:

A built-in outstream and instream player with full VAST tracking, display fallback and viewability.

Version: 5.0.1769
10 Sep ’25

New Feature

Header Bidding|Platform

Ads.txt Management:

Manage ads.txt, app-ads.txt and sellers.json in-platform, with duplicate and syntax checking.

Version: 5.0.1760
15 Aug ’25

New Feature

Video|Integration

Yospace Pod Support:

Midroll auctions can return VAST pods formatted for server-side insertion via Yospace.

Version: TBC
13 Aug ’25

New Feature

Platform

Publisher Self-Service:

Give publishers direct access to their own sites, zones, stacks, demand and reports.

Version: 5.0.1754
25 Jul ’25

New Feature

Identity & Privacy

Consent-Aware By Default:

Tradecore reads TCF v2 consent and only sets identifiers when consent allows, with CMP code managed in-platform.

Version: 5.0.1755
10 Jul ’25

New Feature

Identity & Privacy

First-Party Cookies:

Tradecore cookies are partitioned to your domain, so they behave as first-party and survive third-party restrictions.

Version: 5.0.1750
2 Jul ’25

New Feature

Ad Server

Layout Shift Controls:

Lock a slot’s size after its first fill to stop multi-size zones causing cumulative layout shift.

Version: 5.0.1740
25 Jun ’25

New Feature

Mobile SDK|Integration

Amazon APS In-App:

Configure Amazon APS slot UUIDs per app and platform for in-app demand.

Version: TBC
20 May ’25

New Feature

Mobile SDK

Tradecore Mobile SDK:

Run Tradecore stacks and zones inside your iOS and Android apps.

Version: TBC
19 May ’25

Bug Fix

Category|Category|Category

Description:

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Version: v2.4.1
6 Apr ’26

New Feature

Category|Category|Category

Description:

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Version: v2.4.1
6 Apr ’26

Security Update

Category|Category|Category

Description:

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Version: v2.4.1
6 Apr ’26

Feature Removed

Category|Category|Category

Description:

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Version: v2.4.1
6 Apr ’26

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