We started Trade House Media because we imagined a better way
Our story
By 2016, we'd spent most of our careers deep inside the machinery of digital advertising. We had done our time inside the agencies and ad networks, building SSPs and managing ad ops.
What we saw, again and again, was the same story. Overpromised tech followed, invariably, by underdelivered outcome. There was a growing sense among publishers that they were ceding control of their own businesses to the walled gardens and a kafkaesque interconnection of ad tech vendors.
So one evening, over pints in a London pub, we decided to build something different.
What the industry needed was not another black-box vendor, but a proper platform. Built for publishers.
Independent by design
We're not owned by an SSP, private equity or media group. We answer only to our clients. That's what frees us up to build things that truly puts publishers first. With a singular vision aligned to their goals, not ours.
From day one, our focus has been clarity and control. We build to unlock a better way of working. One where monetisation, operations and data strategy are part of a single, coherent system.
Where we are now
Since that first conversation, we've grown from a 3-person team to a tight-knit, international company serving everyone from independent creators to major broadcast networks.
We're based in the UK and the USA, working as one tight-knit, distributed team. Everyone brings real-world experience from across the ad ecosystem: agencies, engineering, product, commercial, ops.
