Changelog
Follow new updates and improvements to Trade House Media platform.
January 15th, 2025
Major platform updates including enhanced analytics, improved mobile SDK, and new CTV integrations.
🚀 Enhanced Analytics Dashboard
We've completely redesigned our analytics interface to provide deeper insights into your ad performance. The new dashboard includes real-time bidder analysis, advanced filtering options, and customizable reporting views.
- Real-time performance metrics with sub-second updates
- Advanced filtering by device, geo, and ad unit
- Customizable dashboard widgets and layouts
- Export capabilities for all major data formats
📱 Mobile SDK 2.0 Release
Our mobile SDK has been rebuilt from the ground up to deliver better performance and easier integration. Starting with version 2.0.0, developers can now implement our ad serving capabilities with just a few lines of code.
- 50% smaller bundle size compared to v1.x
- Native support for iOS 15+ and Android 12+
- Built-in viewability tracking and fraud detection
- Seamless integration with existing ad stacks
// Initialize Trade House Mobile SDK
import { TradeHouseSDK } from '@tradehouse/mobile-sdk';
const sdk = new TradeHouseSDK({
apiKey: 'your-api-key',
environment: 'production'
});
// Create an ad unit
const adUnit = sdk.createAdUnit({
id: 'banner-main',
size: [320, 50],
position: 'top'
});
// Load and display ads
adUnit.load().then(() => {
adUnit.show();
});📺 Connected TV Integration
Trade House now supports Connected TV advertising with full VAST 4.0 compliance and advanced targeting capabilities. Publishers can now monetize their streaming content with premium video ads.
- VAST 4.0 and VPAID 2.0 support
- Advanced audience targeting for CTV
- Real-time bid optimization for video inventory
- Comprehensive reporting for video ad performance
December 8th, 2024
Focus on infrastructure improvements, bug fixes, and performance optimizations across all products.
⚡ Performance Improvements
We've made significant improvements to our core infrastructure, resulting in faster load times and better reliability across all our products.
- 40% reduction in API response times
- Improved caching mechanisms for better performance
- Enhanced error handling and recovery systems
- Optimized database queries for faster data retrieval
🔧 Bug Fixes and Improvements
This release includes numerous bug fixes and quality of life improvements based on user feedback.
- Fixed issue with auction timeout handling
- Resolved display problems in Safari browsers
- Improved mobile responsiveness across all interfaces
- Enhanced data validation for campaign setup
🛡️ Security Enhancements
We've strengthened our security measures to protect your data and ensure compliance with industry standards.
- Enhanced encryption for data transmission
- Improved authentication mechanisms
- Regular security audits and penetration testing
- GDPR and CCPA compliance improvements
November 22nd, 2024
Complete redesign of our inventory management system with new features for better ad unit control and optimization.
🎯 Smart Ad Unit Optimization
Our new AI-powered optimization engine automatically adjusts ad unit performance based on historical data and real-time bidding patterns.
- Automatic size optimization based on performance data
- Smart refresh rate adjustments
- Predictive loading for better user experience
- A/B testing capabilities built into the platform
📊 Advanced Reporting Suite
New reporting capabilities give you deeper insights into your inventory performance with customizable dashboards and automated alerts.
- Custom report builder with drag-and-drop interface
- Automated performance alerts and notifications
- Historical data analysis with trend predictions
- White-label reporting for client presentations
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