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Tradecore updated to Prebid.js v9.53.2
Tradecore now runs Prebid.js v9.53.2 , keeping auctions fast, stable and compatible with modern environments
prebid
We have upgraded Tradecore to Prebid.js v9.53.2. This keeps auctions fast, stable and compatible with the newest bidder and analytics adapters. No action is required on your side.
Fresher adapters and fewer silent failures create stronger competition in the auction. Expect more qualified bids and a path to measurable uplift once configured for your markets. If you want a target, we typically model improvements in the x–y% range after a structured optimisation cycle.
Faster ad loading:
Performance fixes help reduce header bidding latency. Faster pages support better viewability and lower abandonment.
Stronger ad quality posture:
Running the latest core makes it simpler to use current ad quality and IVT controls in your setup, protecting brand and user experience.
Richer, more actionable analytics:
Up-to-date analytics adapters expose clearer data on bid rates, revenue contribution and latency, so ops can act sooner with less guesswork.
What’s in this release
Stability and performance fixes that reduce header bidding errors Updated bidder and analytics adapters ready to enable in the UI Cleaner identity signalling through standardised eIDs Improved ORTB compliance to reduce rejected bids Easier ID5 targeting workflows in GAMHow this benefits you
Higher yield potential:Fresher adapters and fewer silent failures create stronger competition in the auction. Expect more qualified bids and a path to measurable uplift once configured for your markets. If you want a target, we typically model improvements in the x–y% range after a structured optimisation cycle.
Faster ad loading:
Performance fixes help reduce header bidding latency. Faster pages support better viewability and lower abandonment.
Stronger ad quality posture:
Running the latest core makes it simpler to use current ad quality and IVT controls in your setup, protecting brand and user experience.
Richer, more actionable analytics:
Up-to-date analytics adapters expose clearer data on bid rates, revenue contribution and latency, so ops can act sooner with less guesswork.