As former publishers ourselves, we are well versed in how even small movements in currency markets can have big impacts on your revenue. When you are working with multiple revenue sources based across the globe, you are being paid in various currencies. The big, legacy ad tech companies like Xandr, Pubmatic and OpenX may be paying you in dollars, niche native platforms like Adyoulike may pay in pounds and upstart SSPs from Europe pay strictly in euros. Sometimes they will exchange the currency for you (at an unfavourable rate), more often they won’t and you’ll be at the mercy of the bank rate when your hard earned revenue is paid into your bank account. Especially at times like these when currency markets are at their most volatile, this results in you receiving amounts that differ vastly from the amounts you were expecting when you closed the month 60 days earlier. That’s where Trade House Media’s Publisher Currency Protection comes in.
Like you, we are also beholden to the vast array payment processes in the ad tech ecosystem. That’s why we are proud to announce the Trade House Media publisher currency protection feature, ensuring you are always paid out in your local currency and at the rate you were quoted on the day that the advertising activity took place.
From an operations perspective, there is a lot happening in the background to make this happen. We have a team in place that hedges our financial position across the hard currencies and executes forward contracts with our forex partner, locking in the value. This is built to ensure that the value of the advertising you sold is the same on the day it was sold as the day it’s paid out by the advertiser, months later.
From a publisher’s perspective though, none of that matters because it all happens seamlessly in the background while you are out there creating the content you love. You’ll never have to worry again whether those dollars you earned are going to be as valuable in 2 months time as they are today. This is just another way in which we are tipping the scales in favour of content creators and ensuring you get a fair deal for the work you are putting in.
There are of course no shortage of currency management solutions on the market. Some are even specifically aimed at digital media publishers. The key difference between our offering and theirs is that, as always, we offer this as a value add to our publishers as standard and absolutely free.
If you’d like to access Publisher Currency Protection, our currency management solution for publishers, along with the unrivalled list of features we offer our publishing partners, get in touch today.