WHEN YOU’RE HANDING OVER THE KEYS TO REVENUE GENERATION, YOU NEED A TEAM YOU CAN TRUST.
AdX is the most lucrative and widely adopted ad exchange in the world and an integral part to any mature publisher advertising stack.
However, gaining access to AdX is not straightforward and Google has a strict list of criteria that publishers must fulfil in order to get their own AdX account. Google doesn’t publicly share these criteria, but it is believed that publishers need to have in the region of 10-20 million pageviews per month as a minimum to be eligible. This puts a direct AdX integration well out of reach of all but the biggest global publishers and means the majority of small to medium-sized publishers must operate via a reseller (like Trade House Media) in order to access this lucrative revenue stream.
How can Trade House Media help?
As an official reseller of Google products via the MCM programme, Trade House Media ranks amongst a small number of companies globally who are able to offer AdX directly to publishers. By partnering with us, we are able to grant access to the full suite of monetisation tools, including AdX and Open Bidding.
On top of this, we are able to have Google compete with the full marketplace of buyers via our trading platform, integrate with your website via a single line of code, provide access to our powerful and bespoke analytics suite and manage all aspects of monetisation on your site. All of this is wrapped in our famous white glove service, with access to your own dedicated account management team.
IT’S YOUR CONTENT.
WE’LL HELP KEEP IT FREE.
ADVERTISING IS SUPPOSED TO FUND THE BEST EDITORIAL AND THE BEST USER EXPERIENCE – NOT BECOME AN OBSTACLE FOR YOU TO WORK AROUND.
At Trade House Media, we’ve seen how targeted, relevant ads can work for readers, editors and finance teams alike. With a 100% independent approach and a varied network of advertising partners, we help publishers decide on the strategy that’s right for them.
By taking the time to build close relationships, we balance revenue goals with experience to strike the ideal balance. And with us taking care of advertising and maximising fill, you can focus on what you do best – while increasing quality and financial performance.
WE DON’T BELIEVE HAVING A WORLD-LEADING AD MONETISATION STRATEGY SHOULD BE A LUXURY ENJOYED BY ONLY THE LARGEST MULTINATIONAL PUBLISHING HOUSES WITH HUGE AD OPERATIONS TEAMS. GET IN TOUCH WITH US TODAY IF YOU’D LIKE TO DISCUSS GETTING ACCESS TO ADX & OPEN BIDDING OR START THE JOURNEY TO BECOMING A PROFITABLE PUBLISHER WITHOUT THE HEADACHE.
Whether you’re exploring new ways to monetise, unhappy with underperforming placements, or trying to increase your fill rates, trust us to share the advantage of our easy-to-implement technology, network of contacts and hands-on experience in delivering tailored strategies and solutions.