Today we are very proud to announce the result of a huge concerted effort throughout 2025. The flagship launch of our new Mobile SDK.<\/p>\n\n\n\n
The technology is now live across 250+ mobile applications, including flagship deployments with a major US broadcaster<\/a>. This launch marks a significant shift in how enterprise publishers manage mobile advertising.<\/p>\n\n\n\n The launch addresses a critical tipping point in the mobile app ecosystem as we know it today. For years, publishers have been forced to rely on a fractured \u201cstatus quo\u201d infrastructure that is no longer fit for purpose. We know this because industry data reveals that the average mobile app now integrates approximately 17 different SDKs<\/a>, creating significant code bloat. This fragmentation can lead to severe performance degradation, with research from Google indicating that 53% of mobile users abandon properties that take longer than three seconds to load<\/a>.<\/p>\n\n\n\n Beyond the user experience, the traditional multi-SDK approach imposes a heavy tax on developer resources. Maintenance of these complex integrations typically consumes 15\u201320% of initial development budgets annually, trapping engineering teams in a cycle of constant updates and app store resubmissions.<\/p>\n\n\n\n Trade House Media\u2019s new Mobile SDK eliminates this friction by replacing the traditional mesh of multiple integrations with a single, streamlined solution. <\/p>\n\n\n\n By combining Google Mobile Ads (GAM), Amazon Publisher Services (APS) and Prebid into one lightweight package, our unique SDK offers:<\/p>\n\n\n\n Richard Cook, CEO of Trade House Media said of the SDK launch, <\/p>\n\n\n\n \u201cWe built this to give publishers back control of their business and their engineering time and I’m extremely proud of the team for proving that pubtech doesn\u2019t have to come at the cost of performance.\u201c<\/p>\n<\/blockquote>\n\n\n\n The successful rollout, with 150 apps to date, demonstrates the platform\u2019s capability to handle high-volume, enterprise-level complexity immediately upon launch.<\/p>\n\n\n\n Would you like to know now about the Trade House Media SDK<\/p>\n\n\nBenefits of the THM SDK<\/h2>\n\n\n\n
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