{"id":320,"date":"2019-12-22T15:00:24","date_gmt":"2019-12-22T15:00:24","guid":{"rendered":"https:\/\/new.tradehouse.media\/resources\/insights\/?p=320"},"modified":"2026-03-26T18:34:28","modified_gmt":"2026-03-26T18:34:28","slug":"2020-marks-the-evolution-of-trade-house-media","status":"publish","type":"post","link":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/","title":{"rendered":"2020 marks the Evolution of Trade House Media"},"content":{"rendered":"\n<p>Within the fast-moving Digital landscape, we felt that now was a perfect time to push THM\u2019s brand forward to truly reflect the hard work we have been doing over the past few years.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cA modern twist centred on old school values\u201d was the thought process when describing our business.<\/p>\n<\/blockquote>\n\n\n\n<p>We live and breathe digital advertising and have collectively spent the last decade experiencing the ever-changing world of Ad Tech from multiple viewpoints, working in multiple territories, publishers, agencies &amp; tech businesses both on the media buy and sell sides. As a result, collectively we have a well-rounded and unrivalled view of the industry and this has helped us define THM\u2019s services.<\/p>\n\n\n\n<p>We saw the opportunity to provide Ad Management as a Service for digital media owners. For those media owners to capitalise on our decades of experience and help them implement lucrative Ad strategies that are designed in line with their over arching business objectives.<\/p>\n\n\n\n<p>The one thing that we identified early on was the need for strong human relationships, this is as true now as was from day one. This is what we base our operating ethos on. If you read anything about digital media, you cannot go far without hearing or seeing references to automation. Technology is great but to get the most out of it you need people. Those people are who we pick up the phone to, communicate with, give and receive advice to. These are our peers, our colleagues, clients, business partners, suppliers etc. by investing in these relationships the technology has a habit of working a lot better. That\u2019s why we coined the phrase \u201cMethodology meets Technology\u201d the relationships we have, help us develop a sound methodology in using and selecting technology.<\/p>\n\n\n\n<p>You will see throughout the branding references to service, people, human, relationships. This is what we believe creates success and helps us make our clients successful. Removing unnecessary complications that tech industries are known for and making enterprise level solutions accessible and valuable to a whole array of media owners.<\/p>\n\n\n\n<p>We look forward to continued growth and the development of new and existing relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Within the fast-moving Digital landscape, we felt that now was a perfect time to push THM\u2019s brand forward to truly reflect the hard work we have been doing over the past few years. \u201cA modern twist centred on old school values\u201d was the thought process when describing our business. We live and breathe digital advertising [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[50],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoucements","tag-trade-house-media"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020 marks the Evolution of Trade House Media - Trade House Media<\/title>\n<meta name=\"description\" content=\"2020 was a pivotal year for Trade House Media. Here\u2019s what changed, what we built, and how we evolved our approach to publisher ad technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020 marks the Evolution of Trade House Media\" \/>\n<meta property=\"og:description\" content=\"2020 was a pivotal year for Trade House Media. Here\u2019s what changed, what we built, and how we evolved our approach to publisher ad technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade House Media\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-22T15:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T18:34:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrew Morgan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew Morgan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/\"},\"author\":{\"name\":\"Andrew Morgan\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/person\/2e167228a509eee8012ffe86be4b1756\"},\"headline\":\"2020 marks the Evolution of Trade House Media\",\"datePublished\":\"2019-12-22T15:00:24+00:00\",\"dateModified\":\"2026-03-26T18:34:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/\"},\"wordCount\":362,\"publisher\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg\",\"keywords\":[\"trade house media\"],\"articleSection\":[\"Announcements\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/\",\"url\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/\",\"name\":\"2020 marks the Evolution of Trade House Media - Trade House Media\",\"isPartOf\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg\",\"datePublished\":\"2019-12-22T15:00:24+00:00\",\"dateModified\":\"2026-03-26T18:34:28+00:00\",\"description\":\"2020 was a pivotal year for Trade House Media. Here\u2019s what changed, what we built, and how we evolved our approach to publisher ad technology.\",\"breadcrumb\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage\",\"url\":\"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg\",\"contentUrl\":\"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tradehouse.media\/resources\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2020 marks the Evolution of Trade House Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#website\",\"url\":\"https:\/\/tradehouse.media\/resources\/insights\/\",\"name\":\"Trade House Media\",\"description\":\"Ad Management, Redefined\",\"publisher\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tradehouse.media\/resources\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#organization\",\"name\":\"Trade House Media\",\"url\":\"https:\/\/tradehouse.media\/resources\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/THM-Logo_Purple.png\",\"contentUrl\":\"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/THM-Logo_Purple.png\",\"width\":918,\"height\":918,\"caption\":\"Trade House Media\"},\"image\":{\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/person\/2e167228a509eee8012ffe86be4b1756\",\"name\":\"Andrew Morgan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/467ca3089ccb8093b2b35fbac9243cc6ac4ee69440c36e61fa1a9d6d267fbbce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/467ca3089ccb8093b2b35fbac9243cc6ac4ee69440c36e61fa1a9d6d267fbbce?s=96&d=mm&r=g\",\"caption\":\"Andrew Morgan\"},\"url\":\"https:\/\/tradehouse.media\/resources\/insights\/author\/andrew\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2020 marks the Evolution of Trade House Media - Trade House Media","description":"2020 was a pivotal year for Trade House Media. Here\u2019s what changed, what we built, and how we evolved our approach to publisher ad technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/","og_locale":"en_US","og_type":"article","og_title":"2020 marks the Evolution of Trade House Media","og_description":"2020 was a pivotal year for Trade House Media. Here\u2019s what changed, what we built, and how we evolved our approach to publisher ad technology.","og_url":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/","og_site_name":"Trade House Media","article_published_time":"2019-12-22T15:00:24+00:00","article_modified_time":"2026-03-26T18:34:28+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg","type":"image\/jpeg"}],"author":"Andrew Morgan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andrew Morgan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#article","isPartOf":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/"},"author":{"name":"Andrew Morgan","@id":"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/person\/2e167228a509eee8012ffe86be4b1756"},"headline":"2020 marks the Evolution of Trade House Media","datePublished":"2019-12-22T15:00:24+00:00","dateModified":"2026-03-26T18:34:28+00:00","mainEntityOfPage":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/"},"wordCount":362,"publisher":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/#organization"},"image":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage"},"thumbnailUrl":"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg","keywords":["trade house media"],"articleSection":["Announcements"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/","url":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/","name":"2020 marks the Evolution of Trade House Media - Trade House Media","isPartOf":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage"},"image":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage"},"thumbnailUrl":"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg","datePublished":"2019-12-22T15:00:24+00:00","dateModified":"2026-03-26T18:34:28+00:00","description":"2020 was a pivotal year for Trade House Media. Here\u2019s what changed, what we built, and how we evolved our approach to publisher ad technology.","breadcrumb":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#primaryimage","url":"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg","contentUrl":"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/Blog-Pic.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/tradehouse.media\/resources\/insights\/2020-marks-the-evolution-of-trade-house-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tradehouse.media\/resources\/insights\/"},{"@type":"ListItem","position":2,"name":"2020 marks the Evolution of Trade House Media"}]},{"@type":"WebSite","@id":"https:\/\/tradehouse.media\/resources\/insights\/#website","url":"https:\/\/tradehouse.media\/resources\/insights\/","name":"Trade House Media","description":"Ad Management, Redefined","publisher":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tradehouse.media\/resources\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tradehouse.media\/resources\/insights\/#organization","name":"Trade House Media","url":"https:\/\/tradehouse.media\/resources\/insights\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/THM-Logo_Purple.png","contentUrl":"https:\/\/tradehouse.media\/resources\/insights\/wp-content\/uploads\/2025\/12\/THM-Logo_Purple.png","width":918,"height":918,"caption":"Trade House Media"},"image":{"@id":"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/person\/2e167228a509eee8012ffe86be4b1756","name":"Andrew Morgan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tradehouse.media\/resources\/insights\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/467ca3089ccb8093b2b35fbac9243cc6ac4ee69440c36e61fa1a9d6d267fbbce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/467ca3089ccb8093b2b35fbac9243cc6ac4ee69440c36e61fa1a9d6d267fbbce?s=96&d=mm&r=g","caption":"Andrew Morgan"},"url":"https:\/\/tradehouse.media\/resources\/insights\/author\/andrew\/"}]}},"_links":{"self":[{"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/posts\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":2,"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/posts\/320\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/posts\/320\/revisions\/376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/media\/321"}],"wp:attachment":[{"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/categories?post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradehouse.media\/resources\/insights\/wp-json\/wp\/v2\/tags?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}