At Trade House Media, we are proud to announce that we have integrated with and support all credible, forward-looking ad targeting products available in the industry today.<\/p>\n\n\n\n
Trade House Media provides exclusive ad management as a service for digital media owners and the integration with the top identity solutions in the space ensures that value for publishers is preserved on a post-cookie internet.<\/p>\n\n\n\n
\u201cWith Google announcing that they will not be building or supporting alternate identifiers to measure and deliver ads, independent publishers have the unique opportunity to offer advertisers a first-class level of attribution outside of the walled gardens. Now, more than ever, it is critical for the open web to extricate itself from it\u2019s reliance on GAFA (Google, Apple, Facebook, and Amazon)\u201d<\/em> says Richard Cook, Executive Director, Trade House Media<\/p>\n\n\n\n \u201cWhile proposals like Privacy Sandbox and FLOC are workable solutions to a privacy first web, they do little to address the needs of independent publishers and serve to bolster the position of the walled gardens under the auspices of user privacy. By partnering with every major ID solution currently available and actively seeking out partnerships with new vendors offering innovative solutions, we are committed to supporting publishers from a technical perspective to ensure maximum value for their audience on a post-cookie internet\u201d<\/em> says Antoine Pilate, Director of Operations, Trade House Media<\/p>\n\n\n\n Trade House Media continue our commitment to ensuring value for publishers is future-proofed, providing publishers with peace of mind and aligning them with the buy side to provide quality inventory sources that put privacy first.<\/p>\n","protected":false},"excerpt":{"rendered":" At Trade House Media, we are proud to announce that we have integrated with and support all credible, forward-looking ad targeting products available in the industry today. Trade House Media provides exclusive ad management as a service for digital media owners and the integration with the top identity solutions in the space ensures that value […]<\/p>\n","protected":false},"author":4,"featured_media":284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[40,24,39],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoucements","tag-cookies","tag-data","tag-unified-id"],"blocksy_meta":[],"yoast_head":"\n