{"id":146,"date":"2025-12-23T11:18:06","date_gmt":"2025-12-23T11:18:06","guid":{"rendered":"https:\/\/new.tradehouse.media\/resources\/insights\/?p=146"},"modified":"2026-03-26T19:15:57","modified_gmt":"2026-03-26T19:15:57","slug":"trade-house-medias-direct-integration-with-the-trade-desk-is-now-live","status":"publish","type":"post","link":"https:\/\/tradehouse.media\/resources\/insights\/trade-house-medias-direct-integration-with-the-trade-desk-is-now-live\/","title":{"rendered":"Trade House Media&#8217;s direct integration with The Trade Desk is now live"},"content":{"rendered":"\n<p>We\u2019re excited to announce a new direct integration with The Trade Desk, one of the world\u2019s largest and most influential demand-side platforms (DSPs). This new demand path is already live across our infrastructure, and ear ly results show a meaningful revenue uplift for publishers on the Trade House Media platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unlocking cleaner, higher-value auctions<\/h2>\n\n\n\n<p>In 2024, The Trade Desk processed over $12 billion in media spend, making it the second-largest DSP globally after Google\u2019s DV360. For advertisers, it\u2019s a core platform for reaching premium audiences on the open web.<\/p>\n\n\n\n<p>For publishers, that level of demand is usually filtered through layers of resellers, SSPs, and intermediaries, each taking a cut, introducing latency or muddying auction integrity.<\/p>\n\n\n\n<p>Our new direct path strips all that away:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No resellers<\/li>\n\n\n\n<li>No third-party hops<\/li>\n\n\n\n<li>No duplicated or delayed bid requests<\/li>\n<\/ul>\n\n\n\n<p>The result is a leaner supply chain, stronger match rates, and more revenue making it to the publisher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What publishers are already seeing<\/h2>\n\n\n\n<p>This integration is now fully live and enabled across the Trade House Media platform. No configuration or onboarding is required\u2014you\u2019re already benefiting from the change.<\/p>\n\n\n\n<p>Across live campaigns, we\u2019ve recorded RPM uplifts of up to 16%, driven by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster auctions<\/li>\n\n\n\n<li>Increased win rates<\/li>\n\n\n\n<li>Cleaner, more transparent supply<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s a material improvement, delivered automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why buyers are embracing it<\/h2>\n\n\n\n<p>Advertisers using The Trade Desk increasingly want direct paths to supply. It improves transparency, increases efficiency, and gives them greater confidence in what they\u2019re bidding on.<\/p>\n\n\n\n<p>By exposing your inventory through this integration, you\u2019re offering buyers exactly what they want: direct access to high-quality supply, free from the noise and complexity of the open auction ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Supporting independent infrastructure<\/h2>\n\n\n\n<p>This is a performance improvement but is also part of a broader shift. As the market becomes more consolidated, direct pipes between publishers and buyers are becoming essential for preserving independence and improving outcomes.<\/p>\n\n\n\n<p>Trade House Media was built to enable that kind of independence and we believe this is another step forward towards that vision for the open, independent internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want to learn more?<\/h2>\n\n\n\n<p>Your account manager can walk you through performance data in your own environment, although there is nothing for you to do to begin enjoying the results of this new partnership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to announce a new direct integration with The Trade Desk, one of the world\u2019s largest and most influential demand-side platforms (DSPs). This new demand path is already live across our infrastructure, and ear ly results show a meaningful revenue uplift for publishers on the Trade House Media platform. Unlocking cleaner, higher-value auctions In [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[32,31],"class_list":["post-146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoucements","tag-integrations","tag-the-trade-desk"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trade House Media&#039;s direct integration with The Trade Desk is now live - Trade House Media<\/title>\n<meta name=\"description\" content=\"Trade House Media is now directly integrated with The Trade Desk, improving demand quality and bid density for our publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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