Onboarding

The THM
vetting process

In order to ensure we are providing the highest quality ad inventory to our advertising partners, each publisher we onboard goes through a rigorous vetting process. While we have audience size thresholds, we are happy to work with smaller publishers.

We place the emphasis on quality instead, we evaluate your site based on a combination of web analytics and SEO metrics and will also provide a revenue estimation based on our findings.

Our approach
to Ad tech

We are tech agnostics and work with the biggest names in the field, and smaller players alike. Our tech mix is ever-evolving as we constantly curate exchanges and ad tech products, and integrate them to our offering.

We run auctions with Prebid, OpenBidding and TAM alike without being tied to an any of these, it is all about finding what works for each publisher and generate the highest yield possible.

How we integrate
with our publishers

If you already have an Adsense or GAM account, it sits at the centre of everything, which means that you have full control over your inventory and your campaigns and that none of your good work is lost.

If you don’t, we provide the full suite for you. Either ways, we create the most advanced setup by today’s ad serving technology standards.

AD Management Services

What does onboarding
look like with THM?

Where publishers
succeed

All we’ll require from you is pasting a single block of code in your header, we do the rest.

In addition to your ad server, your AdX and any existing SSP partnership will be used, we aim to shape our offering around what you have and complement with what you don’t.

HOLISTIC
AD MANAGEMENT

Whether we are working around your existing GAM account or not, we are pushing the boundaries in terms of ad placement and personalisation. We inject ads automatically based on complex sets of rules, be it the shape of the viewport, the device type or the length or shape of your content. We introduce new formats and use space wisely, ads are always served in the most harmonious manner ensuring the best quality, highly viewable inventory.

We always choose fewer ads, better placed on page and we consult you on every move we make.

BUILDING A
BETTER INTERNET

We introduce ad refreshes triggered by viewability-based rules, ensuring a significant increase in inventory while retaining the highest quality, so yield stays at its highest. That means an increase in sales with both Direct campaigns and Programmatic advertising. Every impression goes through the “The Media Trust” media filter, your users are best protected against malware and your brand against unwanted advertisers.

Our reporting centralises all your trading data, whether from your own SSPs or our integrations, as well as your web analytics data.

Ready to try a more human approach to monetisation? See how we deliver sustainable revenue.