Digital advertising is full of complications and as a media owner there are countless decisions to be made to ensure you incorporate the right methodology when selecting your advertising technology.
One thing is for certain you don’t want to be jeopardising your user experience on-site but it’s always a balancing act when choosing ad revenue opportunities vs that UX.
When planning your site design the ad insertion should very much be part of the initial planning stages. You need to be making sure that you understand the value of your real estate and the opportunities that will yield the most income.
The ad experience needs to be in keeping with the style and flow of your site, making the experience as native as possible. The selected technology needs to work seamlessly with your site to deliver the paid media and you need to be able to report on the success of any given strategy. Not to mention the added complexity of legislation & users privacy.
I think you would agree it’s a minefield and requires a very considered and invested approach. That’s why Trade House Media have a consultative approach to working with each of its clients that partner with us on our fully managed service or managed placement offerings.
One of the key success’s we have seen is the introduction of viewable inventory as one of our managed placements, where we deliver a non-intrusive sticky banner on the media owner’s property. The placement positioning is unique to each installation and in line with the design of the partners property.
Advertisers love these types of placements, as engagement is good for them and therefore are prepared to pay a premium. We see CPMs up to 50% higher than comparable static placements that don’t offer the viewability of a placement fused to the browser. Also, these units create a net new revenue stream and have limited impact on the flow of the on-site content.
The likes of honestjohn.com, talktalk.co.uk, spotrac.com, Saintsweb.co.uk & MNA Digital are just some of the clients that have benefitted from working on executing our viewable managed placements.
“Since partnering with Trade House Media we saw a significant uplift in revenue compared to our previous partners”
Barrie Jarman
CRO Saintsweb.co.uk