When Factory Media’s assets were acquired by e-commerce retailer, Internet Fusion, they identified a need to enlist specialists in the programmatic space.
Internet Fusion acquired the majority of properties of the former London-based action sports media house, Factory Media, (including Whitelines, Onboard, Sidewalk, Surf Europe, Ride BMX and Mpora) in late 2018. With a background in e-commerce, Internet Fusion Group approached Trade House Media in early 2019 to discuss enlisting them as a fully managed ad solution, encompassing ad strategy, technology, operations and finance.
Trade House Media quickly identified several inefficiencies in the legacy approach that Factory Media had taken and immediately set to work to develop an end-to-end programmatic strategy that Internet Fusion could roll out without outlaying any capital expenditure or dedicated resources. Internet Fusion Group leans on Trade House Media to sell their digital advertising, optimise ad strategy, evangelise their inventory in-market, invoice buyers, chase payment and provide a consultative partnership around new technologies and formats. This focus on white glove service, often lacking in ad tech, has resulted in a long-term partnership between Internet Fusion & Trade House Media that has grown from strength to strength.
“TRADE HOUSE MEDIA PROVIDE A RESPONSIVE, EXPERT AND EASY SERVICE, THAT RESULTS IN A GREAT BOOST IN REVENUE. A SHINING LIGHT IN THE OTHERWISE MURKY WORLD OF AD TECH.”
JOHN WELLS
Head of Media, Internet Fusion Group
This transformation in approach has paid dividends for Internet Fusion, who have enjoyed an uplift in revenue on the web properties when compared to previous performance.