Plug-and-play identity control

INSTANT INTEGRATION
WITH MAJOR ID FRAMEWORKS

Enable UID 2.0, ID5, IntentIQ and more in a single click. No separate contracts or custom code required. Bring in your own vendors or use ours. You have complete flexibility.

ENRICH AUCTIONS
WITH IDENTITY DATA

Improve CPMs by enabling bidder access to privacy-compliant ID signals.

BUILT IN
USER SYNCING

ID Hub automatically handles outbound syncing of Universal IDs to SSPs, improving match rates and ensuring demand partners can recognise your users in real time.

ID MANAGEMENT SIMPLIFIED

UID2 support for logged-in users

For publishers with login flows, ID Hub can generate UID2 tokens using hashed email addresses, enabling high-value targeting from DSPs that support authenticated audiences.

Opt in or out, anytime

Maintain full control over which ID solutions you support. Turn them off just as easily as you turned them on.

No external wrappers or manual edits

Identity support is native to Tradecore. No bolt-ons, no layered wrappers.

GDPR and TCF compatible

All integrated ID solutions respect user consent signals and comply with TCF policies. ID Hub operates within your existing CMP logic, not around it.

PRE-INTEGRATED WITH
LEADING ID PARTNERS

ID Hub connects instantly to a wide range of identity providers. No separate onboarding. No custom work.

Publishers often delay identity adoption due to legal, operational or technical friction. ID Hub removes all three